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Marketing Manager – Growth, Brand, B2B Accounting SaaS

Job not on LinkedIn

🔥 2 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧾 Accounting Manager

🗣️🇧🇷🇵🇹 Portuguese Required

Where this job comes from

Posted on Contmatic Phoenix's careers page, not through a job board

First seen by Remote Rocketship 2 minutes ago

Logo of Contmatic Phoenix

Contmatic Phoenix

201 - 500 employees

Founded 1987

💼 Consulting

💸 Finance

Consulting • Finance

Contmatic Phoenix is a rapidly expanding company founded in 1987, specializing in the development of administrative software solutions tailored for the accounting, fiscal, and labor sectors. With over 25 years of experience, the company offers advanced software solutions for accounting firms and businesses, including ERP systems, commercial automation, and online legal consulting. Known for its high-quality support team and a large workforce of over 350 professionals, Contmatic Phoenix serves over 17,000 active clients and is recognized as the largest accounting software provider in São Paulo and one of the leading players in Brazil.

📋 Description

• Lead the Marketing strategy and planning, aligning priorities, investments, and initiatives with the company’s growth objectives. • Develop and optimize demand generation and customer acquisition strategies, focusing on qualified opportunities, conversion, channel efficiency, and commercial pipeline growth through continuous testing and experimentation. • Lead the brand positioning and strengthening strategy, driving rebranding initiatives and ensuring consistency in communications and alignment with business objectives. • Manage performance and revenue metrics, such as MRR, CAC, LTV, payback period, pipeline, and conversion, analyzing channel efficiency, identifying opportunities, and guiding investment and growth decisions. • Develop customer marketing initiatives in partnership with Product and Customer Success, contributing to engagement, retention, and expansion of the customer base. • Work cross-functionally with Sales, Customer Experience, Events, Product, and Business Intelligence. • Build, lead, and develop the Marketing team by defining priorities, responsibilities, and KPIs, while evaluating the optimal mix of in-house staff, external partners, and artificial intelligence. • Manage the budget, acquisition channels, campaigns, agencies, and partners, ensuring operational efficiency, delivery quality, and return on investment. • Apply artificial intelligence, agents, and automation to Marketing processes, focusing on measurable gains in productivity, operational efficiency, quality, and scalability. • Support product marketing, go-to-market, and launch strategies by connecting product value with the needs of different customer segments.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Economics, or a related field. • Strong experience leading Marketing teams in technology companies, preferably B2B SaaS, with a proven track record of delivering growth, pipeline, or revenue results. • Experience in demand generation, customer acquisition, and management of the Marketing and Sales funnel. • Experience developing branding, positioning, and brand-building strategies. • Experience leading and developing teams, with the ability to structure operations, set priorities, and track results. • Strong command of Marketing and recurring-revenue metrics, such as MRR, CAC, LTV, payback period, pipeline, and conversion. • Experience managing budgets, acquisition channels, campaigns, and ROI analysis. • Practical application of artificial intelligence and automation in Marketing activities and processes. • Strong analytical skills and autonomy to interpret data, identify opportunities, and guide decision-making. • Experience with CRM systems, Marketing automation platforms, and managing agencies and external partners.

🏖️ Benefits

• Medical insurance • Dental insurance • Pharmacy benefits • Profit-sharing program • Life insurance • Day off • Payroll-deducted loan • TotalPass fitness benefit • Childcare assistance • Meal allowance • Empresa Cidadã program • Discounts at educational institutions • Pet health insurance • Company-provided equipment • Home office allowance • Sesc partnership

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