PPC Manager

🕒 March 31

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Logo of Creative Chaos

Creative Chaos

201 - 500 employees

Founded 2000

đŸ€ B2B

☁ SaaS

⚡ Productivity

B2B ‱ SaaS ‱ Productivity

Creative Chaos is an innovation delivery agency that partners with businesses of all sizes to develop and bring products to market. They focus on creating user-centered experiences and translating consumer insights into innovative products. They offer services such as team augmentation, MVP (Minimum Viable Product) development, and DevOps and cloud solutions to help businesses innovate, develop, and deliver products efficiently. Creative Chaos acts as an extension to their clients' teams, providing support and expertise throughout the product development process.

📋 Description

‱ Develop, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms ‱ Conduct thorough keyword research to identify relevant search terms for services we offer ‱ Create and manage ad copy, landing pages, and overall campaign structure to maximize lead generation ‱ Monitor, analyze, and report on campaign performance, making real-time adjustments to improve ROI ‱ Use A/B testing, heatmaps, and analytics to optimize conversion rates and reduce cost-per-click (CPC) ‱ Manage bid strategies and budgets to ensure campaigns remain within target KPIs ‱ Stay up-to-date with the latest trends and algorithm changes in PPC and SEM ‱ Collaborate with the content, design and development teams to align ad strategies with overall business goals ‱ Provide insights and recommendations on new platforms or strategies to expand reach ‱ Regularly communicate with stakeholders regarding campaign performance and improvement plans

🎯 Requirements

‱ Experience: 8+ years of hands-on experience in PPC / SEM campaign management, with a strong focus on B2B services ‱ Industry Knowledge: Prior experience in marketing Accounting or Bookkeeping services to the US market will be a plus ‱ Tools Expertise: Proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant PPC tools ‱ Analytical Skills: Strong ability to interpret campaign data and make strategic decisions based on performance metrics ‱ Communication: Excellent communication skills to collaborate with internal teams and report to senior management ‱ Contract: Available for a contractual role, working 4 hours per day remotely ‱ Certifications: Google Ads certification and other relevant SEM certifications are a must

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