Marketing Manager

🔥 2 minutes ago

🇹🇼 Taiwan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 15%

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Cricut

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏭 Manufacturing

📣 Marketing

📦 Logistics

Manufacturing • Marketing • Logistics

Cricut is a company that specializes in creating smart cutting machines designed to help users design and personalize a wide array of items including custom cards, apparel, and everyday products. With an easy-to-use app and a variety of materials, Cricut empowers creativity and DIY projects. The company fosters a global community of makers and is committed to innovation in crafting tools and platforms, making the process accessible to everyone. They also prioritize employee well-being by offering comprehensive benefits to their team.

📋 Description

• Own and execute Cricut’s marketing strategy for Taiwan, driving brand awareness, engagement, and sales • Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building • Build and manage relationships with local influencers, content creators, and community leaders • Plan and execute always-on social media presence across key platforms • Shape paid media strategy and provide creative direction while working with agencies or partners • Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations • Plan and execute offline activations including events, workshops, and retail experiences • Create and adapt locally relevant content for Taiwan audiences • Monitor, analyze, and report on marketing performance • Manage marketing budgets with strong ROI focus • Serve as the local market expert • Work closely with regional and global teams and local partners to ensure consistent brand execution while adapting strategies to the Taiwan market

🎯 Requirements

• Minimum 6+ years marketing experience • Proven experience in Taiwan market • Strong social media and content experience • Experience managing influencer partnerships • Understanding of paid media platforms • Familiarity with Taiwan e-commerce platforms • Strong analytical mindset • Ability to manage multiple priorities • Fluent in English and Chinese (written and spoken) • Comfortable in fast-paced environment • Hands-on operator who enjoys executing and getting things done • Deep understanding of the Taiwan digital landscape • Creative and analytical approach with a focus on results

🏖️ Benefits

• Employees can work remotely • Strong regional and global support • Opportunity for scope and impact to expand as Cricut grows

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