Head of Marketing – US Market

Job not on LinkedIn

🔥 0 minutes ago

🌐 Ukraine, Armenia, +4 more countries – Remote

🇺🇦 Ukraine – Remote 🇦🇲 Armenia – Remote 🇬🇪 Georgia – Remote 🇯🇴 Jordan – Remote 🇲🇰 North Macedonia – Remote 🇵🇱 Poland – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Crystalia Glass LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏗️ Construction

🛒 Retail

🤝 B2B

Construction • Retail • B2B

Crystalia Glass is devoted to bringing innovative glazing systems to your home and office. The company specializes in custom-made glass solutions, including aluminum framed glass partitions, custom steel glass partitions, frameless glass partitions, and sliding glass walls, designed to fit individual customer preferences and measurements. With a commitment to quality service and timely installation, Crystalia Glass aims to meet market demands while providing affordable pricing and exceptional customer satisfaction, demonstrated by their high client recommendation rate and numerous positive reviews.

📋 Description

• Define and strengthen Crystalia's positioning in the US premium market • Build consistent messaging and brand standards across channels and customer touchpoints • Develop a visual production pipeline for completed projects, including photography, video, and portfolio content • Build PR and media presence in architecture, interior design, construction, and relevant lifestyle publications • Develop partnerships with architects, interior designers, contractors, and other trade professionals • Own marketing-sourced growth across B2B and B2C • Manage and allocate a $200K+ monthly media budget • Lead strategy across paid search, paid social, SEO, content, CRM, and other acquisition channels • Make channel and budget decisions based on closed revenue and unit economics • Improve qualified demand, conversion, CAC, ROMI, and overall marketing efficiency • Build visibility from first touch through closed revenue • Develop attribution and channel-level unit economics • Track CAC, ROMI, conversion rates, close rates, average deal value, and sales-cycle length • Analyze lost opportunities, objections, CRM data, and customer conversations to improve positioning and campaigns • Build concise executive reporting focused on decision-driving metrics • Partner with Sales leadership to define lead qualification criteria, analyze lead quality and revenue by source, review funnel performance and lost-deal reasons, and improve handoff and customer journey • Assess and develop the existing distributed marketing team structure • Strengthen brand and analytics capabilities • Hire and manage specialists, contractors, and agencies • Establish clear ownership, processes, quality standards, and accountability • Build scalable marketing systems • Support the website's upcoming e-commerce elements, including customer accounts and online purchasing for selected products • Build Crystalia into a stronger premium brand in the US architectural glass market and create predictable, profitable revenue growth

🎯 Requirements

• 7+ years of marketing experience, including 3+ years leading a full marketing function with ownership of strategy, budget, team, and results • Direct experience owning marketing for the US market, including customer acquisition, demand generation, and brand growth • Experience marketing the same product or brand to B2B and B2C audiences simultaneously, with distinct positioning, customer journeys, acquisition strategies, and funnels • Experience in a relevant or closely related industry, ideally construction, building materials, architecture and interior products, custom furniture, home improvement, premium home products, or another comparable high-consideration category • Experience managing significant paid media budgets, ideally $1.5M+ annually • Strong full-funnel analytics experience, including attribution, CAC, ROMI, conversion rates, channel economics, and analysis through to closed revenue • Strong CRM systems experience, including pipeline structure, workflows, lead qualification, reporting, and funnel analysis • Experience leading distributed marketing teams of 8+ people, including specialists, contractors, and agencies • Proven marketing and growth results supported by specific numbers and business outcomes • English C1+, with strong written English for US-facing communication, messaging, and creative review • Experience with digital customer journeys, online conversion, and e-commerce mechanics is valuable • Premium or luxury product experience, architecture/construction/building materials/interiors/custom furniture/home improvement background, specifier channels, brand-building, relevant PR/media relations, showroom/trade show/physical retail marketing, product launches, and practical AI marketing workflow use are strong advantages