Head of Growth

Job not on LinkedIn

🔥 0 minutes ago

🇨🇾 Cyprus – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

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CXM

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

💸 Finance

💳 Fintech

Finance • Fintech

CXM is an online financial services firm that operates as a brokerage platform offering Forex and CFD trading to clients. The company enforces regional access restrictions for regulatory compliance and provides risk warnings about the high-risk nature of leveraged trading. CXM also offers customer support for access and compliance inquiries.

📋 Description

• Own end-to-end and product analytics, including the data warehouse and data pipelines • Implement unified tracking of marketing and funnel events across web and mobile apps • Build attribution from channel, campaign and creative through registration, KYC, FTD and trading • Build funnel reports showing conversion rates and drop-off by channel, country and product • Identify onboarding, KYC, deposit and trading problems and test improvements with Product • Analyze customer behavior, trading activity, deposits, withdrawals, product usage, segments and churn signals • Monitor VIP clients and alert account managers to important activity changes • Create a unified customer view across CFDs, crypto, prop trading, prediction markets and CXM Card • Define and standardize core metrics including registration, KYC pass, FTD, active trader, CAC, ROAS, retention and LTV • Build BI dashboards for Marketing, Product and Operations • Lead paid acquisition strategy and budget allocation across Google, Meta, TikTok and mobile ad networks • Plan and launch campaigns by product, country and language • Review campaign performance and optimize budgets toward FTD conversion • Integrate the warehouse, website, apps and trading back office with Zoho CRM • Synchronize lead, deposit and status data between Zoho CRM and the warehouse • Design Zoho routing rules by channel, region, country and language • Build lead and client scoring for routing, prioritization, VIP status, retention and manager assignment • Measure conversion by manager and team • Build fraud detection for multi-accounting, bonus abuse, deposit-withdrawal cycling, chargebacks, device/IP anomalies and affiliate fraud • Integrate Elliptic KYT wallet risk scores into the warehouse and Zoho CRM and route high-risk alerts to Compliance • Agree risk thresholds and alert workflows with Compliance and Risk • Run fraud dashboards tracking alerts, confirmed cases, prevented losses and false positives • Manage traffic managers and analysts • Collaborate with Product, Sales/Retention, Operations and Tech • Report to the CMO on funnel performance and the analytics roadmap

🎯 Requirements

• Experience with data warehouses and data pipelines (for example BigQuery) • Experience integrating data from ad platforms, mobile measurement partners, websites, mobile apps, trading platforms, payment providers and Zoho CRM • Experience implementing web and mobile app event tracking under a unified event taxonomy • Experience building end-to-end attribution through registration, KYC, first deposit (FTD) and trading • Experience with funnel reporting and product analytics • Experience analyzing trading activity, deposits, withdrawals, product usage, segmentation and churn signals • Experience building BI dashboards using tools such as Looker Studio, Power BI or Tableau • Experience leading paid acquisition across Google, Meta (Facebook and Instagram), TikTok and mobile ad networks • Experience with conversion tracking and passing FTD and deposit events to advertising platforms • Experience integrating data warehouses, websites, apps and trading back offices with Zoho CRM • Experience designing CRM lead routing and lead/client scoring • Experience with fraud detection, affiliate fraud and chargeback analysis • Experience integrating KYT via Elliptic for crypto deposits and withdrawals • Experience working with Compliance, Risk, Product, Sales/Retention, Operations and Tech teams • Experience managing traffic managers and analysts • Ability to work within UTC−1 to UTC+4

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