Senior Digital Marketing Specialist

🔥 0 minutes ago

🇱🇰 Sri Lanka – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 12%

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Logo of Dijital Team

Dijital Team

11 - 50 employees

🤝 B2B

💼 Consulting

☁️ SaaS

B2B • Consulting • SaaS

Dijital Team is a smarter offshoring solution for IT teams. We enable you to build a high performing IT team that will decrease your costs and increase your efficiency - accelerating the growth of your business. We take care of the team so you can take care of the rest.

📋 Description

• Take ownership of digital marketing initiatives within the cybersecurity sector • Drive brand awareness, lead generation, and business growth • Manage and continuously improve the company website • Create, update, and publish website content • Develop landing pages and campaign-specific pages • Optimise website performance and user experience • Maintain consistency across marketing content and brand standards • Develop written and visual marketing content • Create downloadable lead magnets and gated resources • Produce blogs, case studies, whitepapers, and marketing collateral • Design graphics and digital assets using Figma and AI-assisted workflows • Repurpose content across multiple marketing channels • Manage marketing activities within HubSpot • Build and maintain lead capture workflows • Integrate gated content and lead capture processes with HubSpot • Develop and maintain lead scoring processes • Collaborate with sales to qualify marketing-generated leads • Support campaign reporting, analysis, and optimisation • Plan and execute digital marketing campaigns • Monitor campaign performance and analyse marketing data • Recommend improvements based on performance insights • Support SEO and website optimisation initiatives • Coordinate online webinars from planning through delivery • Manage registrations and attendee communications • Prepare presentations and supporting marketing assets • Support presenters during live webinar delivery • Leverage AI to improve marketing productivity, creativity, and outcomes • Apply AI to content creation and campaign planning • Use AI-assisted design and research workflows • Identify opportunities to optimise marketing processes and automation • Explore practical applications of AI across the marketing function

🎯 Requirements

• Minimum 5 years of experience in digital marketing or marketing management • Ability to independently manage marketing initiatives with minimal supervision • Strong content marketing and copywriting capabilities • Hands-on website management experience • Experience using HubSpot CRM and marketing automation • Experience planning and managing digital campaigns • Experience analysing campaign performance and identifying optimisation opportunities • Strong understanding of customer journeys, lead generation, and lead qualification • Excellent written and verbal English communication skills • Experience with HubSpot, Figma, Claude AI and other AI-powered marketing tools, Google Workspace, website CMS platforms, and marketing analytics platforms • Highly proactive, organised, and accountable • Self-motivated and comfortable working independently • Curious and commercially minded • Confident in making recommendations and asking questions • Strong critical thinking and problem-solving abilities • Solution-oriented and adaptable in a changing environment • Receptive to constructive feedback and committed to continuous improvement • Focused on achieving strong business outcomes

🏖️ Benefits

• Get paid in Australian Dollars • Medical insurance from day one for you + spouse (or parents if unmarried) • Generous OPD coverage from doctor visits to all your medical needs • Home office setup allowance • Internet allowance • Gym & wellness allowance • Regular team events & engagement activities • Diji Assist mental health & counseling support • Reimbursement for industry certifications • Open-door culture where ideas and feedback matter • Flexible work – home or office, wherever you do your best work • Rewards & recognition • Christmas and financial year-end parties

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