Paid Media Strategist II – APAC

🔥 15 hours ago

🇲🇾 Malaysia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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Donaldson

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1915

🚀 Aerospace

🏭 Manufacturing

🤝 B2B

Aerospace • Manufacturing • B2B

Donaldson is a global, technology-led manufacturer of filtration products and engineered filtration systems that serve a wide range of industrial and advanced markets. Founded in 1915, the company develops air, liquid, gas, and specialty filtration solutions — including aerospace and defense filtration, industrial air collectors and cartridge filters, compressed air and gas purification, liquid filtration cartridges and housings, membrane and microelectronics filtration, and powertrain vents — for OEMs and industrial customers across industries such as aerospace, automotive, food & beverage, life sciences, power generation, and more. Donaldson emphasizes R&D with multiple innovation centers and engineers, a broad global footprint, aftermarket service and replacement parts, and sustainability initiatives (including large renewable energy procurements).

📋 Description

• Develop and execute the regional paid media strategy across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and newer platforms such as OpenAI ads • Monitor campaign performance daily and adjust bids, budgets, targeting, and creative to meet KPIs • Build full-funnel campaigns from awareness through lead generation and conversion, tailored to regional audiences and go-to-market priorities • Lead audience segmentation, targeting, and retargeting across platforms • Design and run A/B tests on creative, copy, bidding strategies, and landing pages • Partner with regional marketing, sales, and product teams on launches, seasonal initiatives, and market-specific needs • Establish reporting frameworks and deliver regular performance insights and recommendations to senior stakeholders • Monitor competitive activity, platform changes, new features, and paid media trends • Share best practices and help build a consistent paid media framework across the global team

🎯 Requirements

• 5+ years of hands-on experience managing paid search and paid social campaigns • Deep platform expertise in Google Ads and Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager • Proven ability to manage significant media budgets and deliver against pipeline and revenue KPIs • Ability to operate independently, set priorities, and drive projects forward in a global, complex organization • Excellent communication skills and ability to translate data into clear narratives for marketing and sales leadership • Strong analytical skills with experience in Google Analytics 4, Looker Studio, or similar reporting and analytics tools • Direct experience planning and managing paid media for B2B industrial brands (preferred) • Familiarity with regional digital marketing nuances, audience behaviors, and media landscapes across APAC, particularly Vietnam, India, and Malaysia (preferred) • Familiarity with SEO tools such as SEMrush or Google Search Console (preferred) • Familiarity with attribution modeling and multi-touch measurement approaches (preferred) • Comfort working with CRM and marketing automation data (preferred) • Experience working across multiple time zones and cultures in a global organization (preferred) • Applicants in countries outside the United States must meet comparable export control requirements of that country and the United States

🏖️ Benefits

• Equal employment opportunities regardless of race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law

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