Keypath Education
501 - 1000 employees
Founded 2014
💼 Consulting
🏥 Healthcare
📣 Marketing
Consulting • Healthcare • Marketing
Keypath Education is a global educational technology company that partners with universities to design, market, and deliver career-focused online higher-education programs. It operates an end-to-end technology and data platform (KeypathEDGE) to power program selection, predictive analytics, learning design, student recruitment, and student experience — including clinical and field placement management — serving university partners across the US and Asia-Pacific with particular emphasis on scaling healthcare programs.
Paid Media Specialist
🔥 0 minutes ago
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Keypath Education
501 - 1000 employees
Founded 2014
💼 Consulting
🏥 Healthcare
📣 Marketing
Consulting • Healthcare • Marketing
Keypath Education is a global educational technology company that partners with universities to design, market, and deliver career-focused online higher-education programs. It operates an end-to-end technology and data platform (KeypathEDGE) to power program selection, predictive analytics, learning design, student recruitment, and student experience — including clinical and field placement management — serving university partners across the US and Asia-Pacific with particular emphasis on scaling healthcare programs.
📋 Description
• Develop, manage and optimise paid search, paid social and retargeting campaigns across Google Ads, Meta and LinkedIn • Leverage AI-powered campaign formats and emerging advertising technologies to improve performance and drive innovation • Monitor, analyse and report on campaign performance from click-through to enrolment • Use data-driven insights to inform optimisation decisions • Forecast lead volumes, media spend and performance outcomes for planning and budget management • Partner with creative, content and web teams to develop campaign assets and optimise landing page experiences • Support conversion rate optimisation initiatives and testing strategies • Track industry trends, digital platform developments and consumer behaviours to identify growth opportunities • Collaborate with internal stakeholders and external partners on marketing campaigns and strategic projects
🎯 Requirements
• Passion for digital marketing • Experience using data, technology and innovation to deliver campaigns • Analytical and problem-solving ability • Commercial mindset focused on performance and ROI • Ability to translate complex insights into clear, actionable recommendations • Curiosity and interest in AI, automation and emerging marketing technologies • Proactive mindset and ownership of work • Strong collaboration skills • Ability to adapt quickly in a fast-paced, high-growth environment • Must reside in Malaysia • Must have full working rights in Malaysia
🏖️ Benefits
• Flexible “Work Anywhere in Malaysia” model (remote, hybrid or office) • Strong career development opportunities • Company-provided laptop and essential equipment • Medical & Dental benefits • Health and wellbeing support • Continuous learning and career development: LinkedIn Learning, Career development programs & Internal learning labs • Employee-led initiatives, including Culture Club and more • Regular company events—both in-person and virtual
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