Senior Influencer Marketing Manager

🔥 1 minute ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

💅 Influencer Marketing

👻 Ghost score 20%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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DOONAILS - We're hiring!

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11 - 50 employees

Founded 2019

💄 Beauty

🛍️ eCommerce

🛒 Retail

Beauty • eCommerce • Retail

DOONAILS is a beauty startup focusing on innovative nail care products. They offer a variety of nail solutions including Dipping Powder, Soft Gel Press Ons, and Gel Strips, catering to different preferences and needs for nail enhancement. The company emphasizes a profitable and easy-to-use approach to manicures, promoting creativity and individual style while ensuring high-quality results that last up to three weeks. DOONAILS operates both online and in physical retail locations, with an attractive rewards program to foster customer engagement.

📋 Description

• Develop and own the influencer strategy for the US market, including the creator mix, deal structures, budget allocation, and scaling roadmap • Define goals, milestones, and budgets for the coming months • Build a structured test-and-scale system and a high-performing creator roster • Define and negotiate compensation models, whitelisting rights, and usage rights in the US • Leverage an existing network of US creators and agencies while building new partnerships • Own budget, ROAS, and CPM targets in the US, supported by data-driven analysis • Report directly to the Team Lead, Influencer Marketing • Support Doonails, a beauty startup offering innovative manicure products through its online shop and retail partners, in building the US market

🎯 Requirements

• Several years of experience in influencer marketing, ideally with a proven track record of success in the US market • Strategic thinker who works in terms of roadmaps and systems, not just individual bookings • Hands-on mentality and willingness to implement the strategy personally • Proven success running campaigns for well-known performance and beauty brands • Knowledge of the US market, including US CPMs, negotiation culture, and the needs of US creators • Experience managing budget targets and ROAS • Fluent English and very strong German, with excellent negotiation skills

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