Influencer Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💅 Influencer Marketing

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Next Lotto

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

💼 Consulting

📣 Marketing

🎲 Gambling

Consulting • Marketing • Gambling

Next Lotto is a German company that develops state-licensed, consumer-facing digital lottery services and mobile apps. Since 2010 it has operated popular products like Clever Lotto and Lotto Scanner, enabling users to buy online lottery tickets, track jackpots and results, scan paper tickets, and form and manage Tipp Teams (syndicates). The company emphasizes user-centered, secure and transparent features (limits for responsible play, notifications, analytics) and provides an underlying integration platform (Lottokit) used by other operators. Next Lotto is also active in crowdfunding and positions itself as a technology-driven digitalization partner for the state lottery market in Germany.

📋 Description

• Own influencer and creator marketing end to end • Build a content creator-driven performance and brand channel for the Lotto Scanner app across TikTok, Instagram, and YouTube • Research, select, and negotiate fees with suitable influencers and content creators • Create targeted briefs and review all content for brand safety, brand alignment, and performance • Manage the entire process from initial contact and deal closing through go-live and final reporting • Monitor relevant KPIs, including reach, engagement, installs, and CPA • Collaborate with Social Media, Creative, Performance/Media, and Brand teams • Ensure compliance with advertising disclosure requirements and the German State Treaty on Gambling • Build a sustainable creator pipeline and a strong partner network in the DACH market • Manage always-on influencer campaigns • Establish an operating system for sourcing, briefing, content review, and performance tracking • Demonstrate and improve efficiency through CAC and measurable added value • Scale successful formats and discontinue underperforming approaches

🎯 Requirements

• Several years of experience in influencer and creator marketing for B2C products or consumer goods • Proven success delivering creator campaigns with a clear focus on measurable performance outcomes • Strong experience in influencer sourcing, selection, and fee negotiation • Excellent skills in briefing, content direction, and creative leadership of creators • Deep understanding of Instagram, TikTok, and YouTube • Confident working with performance KPIs such as CPA, engagement, and reach • Fluent German (C1/C2), including strong negotiation skills • Very good English skills • 3–6 years of experience in influencer and creator marketing • Proven experience in a B2C/consumer environment is essential • Strong knowledge of the German and/or DACH creator landscape • Bachelor’s degree or equivalent practical experience • Experience in a regulated industry, app growth, paid influencer campaigns, and UGC is a bonus/nice to have

🏖️ Benefits

• Competitive salary • Flexible working hours based on trust • 30 days of annual leave • 2 additional public holidays (December 24 and December 31) • Generous professional development budget • Unique team events • Innovative benefits program • Open, honest, and direct communication • Quarterly feedback meetings • MacBook, headphones, and more • Modern and inspiring work environment in Berlin or Konstanz on Lake Constance • One professional development day per month • Buddy program