Digital Marketing Manager

🔥 1 minute ago

🌐 Spain, United Kingdom – Remote

🇪🇸 Spain – Remote 🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 12%

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Duetto

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

✈️ Travel

💼 Consulting

📦 Logistics

💰 $80M Series D on 2018-02

Travel • Consulting • Logistics

Duetto is the world's #1 hotel revenue management system, providing cloud-based, scalable, and easy-to-use software that specializes in dynamic pricing and revenue optimization for the hospitality industry. Trusted globally by hotels, casinos, and resorts, Duetto empowers revenue teams with real-time insights on pricing, forecasting, and demand to maximize profitability and improve operational efficiency. The platform simplifies revenue management, offering tools for multi-property management, analytics, and automation, designed specifically to address the unique challenges faced by hotel operators.

📋 Description

• Design strategic frameworks for global multi-channel digital campaigns across paid search, paid social, display, email, and content syndication • Make investment, spend allocation, and commercial trade-off decisions based on campaign performance • Define campaign architectures across awareness, lead generation, nurture, conversion, and customer expansion • Brief Content and Creative teams on campaign assets and strategic direction • Design and execute digital ABM strategies for named accounts and account segments • Architect multi-touch ABM plays using paid media, personalized content, email sequences, and retargeting • Define account-level ABM measurement frameworks tracking engagement, pipeline influence, and progression • Design and optimize acquisition and expansion nurture strategies • Define upsell, cross-sell, and adoption campaign strategies • Own campaign and channel performance analysis and recommend changes, scaling, or retirement • Adapt global campaign strategies for local markets and provide territory-level performance analysis • Identify marketing technology stack gaps and improve integrations between campaign platforms, CRM, and lead routing systems • Champion clean data practices and campaign hygiene • Use AI for audience research, competitive analysis, performance modeling, scenario planning, and campaign optimization • Contribute to AI adoption practices within the Growth Marketing team • Report to the Senior Growth Marketing Manager and collaborate with Digital Marketing, Customer Marketing, Content and Creative, enterprise, sales, customer success, regional teams, and leadership

🎯 Requirements

• 5+ years in digital marketing, growth marketing, or marketing operations, with demonstrable experience designing campaign strategies that drove measurable pipeline and expansion revenue • Demonstrable experience designing and owning digital ABM campaign strategies for named accounts or account segments • Proven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndication • Experience designing campaigns across acquisition and customer expansion • Experience with HubSpot, Salesforce, Google Analytics, and programmatic/ABM tools • Strong campaign strategy, audience strategy, channel strategy, and campaign architecture skills • Ability to interpret performance data and make strategic recommendations • Commercial understanding of pipeline and revenue outcomes • Ability to present strategic recommendations and brief creative teams • B2B SaaS background preferred • Curiosity and proactive approach to digital marketing developments

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