Founding Product Marketing Lead

🔥 1 minute ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Logo of Elevation Capital

Elevation Capital

11 - 50 employees

💸 Finance

💳 Fintech

🤝 B2B

Finance • Fintech • B2B

Elevation Capital is a venture capital firm based in India, known for its expertise in investing in audacious startups across various sectors such as consumer tech, consumer brands, fintech and financial services, B2B SaaS, and AI. With over 20 years of experience, Elevation Capital has partnered with multiple successful companies from their early stages, helping them scale and become market leaders. They have been involved in significant investments in companies like Swiggy, Paytm, and Meesho, demonstrating their commitment to supporting innovative and bold business models. The firm is dedicated to nurturing founder success and has been instrumental in creating a substantial portion of India's tech market capitalization.

📋 Description

• Own content strategy end-to-end, from identifying interesting ideas to creating, publishing, and distributing content • Proactively uncover stories across products, customers, research, engineering work, and industry • Turn complex AI concepts and technical breakthroughs into simple, engaging, and memorable narratives • Create content across LinkedIn, blogs, product videos, case studies, thought leadership, and emerging formats • Develop product understanding, positioning, messaging, and value propositions across the product portfolio • Translate product features into compelling stories about problems solved and value delivered • Partner with design to create high-quality visual content • Drive product videos, animations, carousels, infographics, launch assets, and other creative formats • Grow the company's presence across relevant channels, particularly LinkedIn • Develop distribution strategies to maximize reach, engagement, and qualified interest • Build founder-led and employee-led content programs • Experiment with new channels, communities, partnerships, and content formats • Identify use cases, customer outcomes, and success stories with customer-facing teams • Create case studies, testimonials, and market-facing narratives from customer insights and measurable results

🎯 Requirements

• 3–7 years of experience in product marketing, growth marketing, content strategy, brand, or a related role, ideally at a high-growth technology startup • Experience marketing technical B2B SaaS or AI products • Exceptional written communication and storytelling skills • Ability to make complex topics simple, interesting, and memorable • Genuine interest in AI, emerging technology, and how new products are changing industries

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