Product Manager, B2C

🔥 0 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✅ Product Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ELSA, Corp

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

🤖 Artificial Intelligence

📚 Education

🔌 API

💰 $23M Series C - Elsa on 2023-09

Artificial Intelligence • Education • API

ELSA, Corp is an education technology company that provides an AI-powered English language speaking coach and speech analyzer. Its mobile app and platform use proprietary speech-recognition and machine learning models to give real-time, personalized feedback on pronunciation, intonation, fluency, grammar, and vocabulary. ELSA offers consumer subscriptions, enterprise solutions for companies and schools, and an API for businesses to integrate its speech recognition and pronunciation assessment capabilities.

📋 Description

• Own the end-to-end B2C product experience across onboarding, assessment, learning, practice, AI coaching, subscription, and long-term user engagement • Build product experiences that turn new users into activated learners and help them quickly understand ELSA's value • Design and optimize engagement loops and learning habits that keep users coming back consistently • Own consumer product metrics including activation, DAU/WAU, engagement, retention, conversion, subscription revenue, churn, and LTV • Partner with Growth and Marketing teams on acquisition-to-conversion funnels and improve trial conversion and paid subscription growth • Work with the AI/ML team to develop personalized learning paths, AI coaching experiences, recommendations, and adaptive learning features • Use quantitative and qualitative insights to identify user pain points, diagnose drop-off points, and prioritize high-impact opportunities • Lead A/B testing and experimentation across onboarding, learning flows, engagement mechanics, paywalls, subscription journeys, and other product surfaces • Define and maintain a prioritized product roadmap grounded in user needs, behavioral data, experimentation results, and commercial impact • Partner with Engineering, Design, Data, AI/ML, and Growth to take products from discovery through launch, measurement, and iteration • Establish and monitor product success metrics • Act as the voice of the consumer within the Product organization • Communicate product strategy, priorities, trade-offs, and results to senior leadership and cross-functional stakeholders

🎯 Requirements

• 5+ years of product management experience in B2C digital products, consumer apps, SaaS, EdTech, subscription products, or other high-scale consumer experiences • Demonstrated experience owning products with measurable impact on user growth, engagement, retention, conversion, or monetization • Strong analytical instincts and hands-on experience working with product analytics such as Amplitude, Mixpanel, GA4, Firebase, or similar tools • Strong understanding of consumer product funnels, including acquisition, activation, engagement, retention, conversion, churn, and LTV • Proven experience designing and running A/B tests and product experiments, using data to make product decisions • Experience building products that rely on personalization, recommendations, behavioral data, or adaptive experiences • Strong customer empathy and the ability to translate user problems into clear product opportunities • Excellent written and verbal English, with the ability to communicate product strategy and trade-offs clearly to senior leadership and cross-functional teams • High ownership mentality — responsibility for product outcomes, not just product delivery • Experience with consumer subscription products, freemium models, or mobile apps • Experience working on EdTech, language learning, AI-powered consumer products, or productivity apps • Experience with growth product management, including onboarding, paywalls, pricing, conversion optimization, retention, and lifecycle engagement • Familiarity with mobile product development across iOS and Android • Experience with analytics and experimentation platforms such as Amplitude, Mixpanel, Firebase, GA4, Optimizely, LaunchDarkly, or similar • Strong understanding of subscription economics, including conversion, churn, retention cohorts, ARPU, CAC, and LTV • Experience working with AI/ML-powered consumer experiences, including LLMs, personalization, recommendation systems, or conversational AI • Python knowledge to write custom scripts for data analysis, transformations, or API interactions • Familiarity with AI tools and technologies such as LLMs, LangChain, RAG pipelines, AI agents, and LLM orchestration frameworks

🏖️ Benefits

• Mission that matters — millions of learners around the world use ELSA to improve their English communication and unlock new personal and professional opportunities • Proprietary speech AI with a genuine moat • Massive consumer scale • AI-native product opportunity • Fast-moving, low-bureaucracy culture • Direct impact on growth and revenue • Globally distributed team • Fully remote-friendly with a globally distributed team • A product leadership team that moves fast, thinks in frameworks, and invests in your growth • Comprehensive employee well-being benefits • Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact