Social & Community Digital Manager

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EMPIRE

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

📱 Media

🛍️ eCommerce

Media • eCommerce • Music

EMPIRE is a music company that focuses on the release and promotion of various musical artists and their works. The company showcases albums, singles, and collaborations on its platform, while also engaging with listeners through social media and streaming services. EMPIRE serves as a hub for music-related content, highlighting new releases and connecting artists with fans.

📋 Description

• Manage social media accounts, ensuring consistent voice, tone, and community engagement across platforms • Lead day-to-day social content creation, scheduling, monitoring, and management • Develop and maintain social content calendars informed by digital trends, cultural moments, and audience insights • Create engaging social content as needed — copy, graphics, short-form video, and real-time content — using basic video and photo editing to produce assets • Monitor social engagement, audience sentiment, and community feedback to inform content strategy and optimize performance • Attend artist events, activations, and live moments to capture content and support real-time engagement • Own influencer and creator seeding end to end for releases across West Africa (Nigeria, Ghana), East Africa (Kenya, Tanzania, Uganda), and South Africa — sourcing, vetting, briefing creators, and managing deliverables • Drive TikTok dance and sound challenges and UGC across all African genres, building relationships with creators, dancers, skit-makers, DJs, talent managers, and agencies across the continent • Tailor each campaign to the platforms that move in-market — YouTube, Boomplay, Audiomack, TikTok, Instagram, and X, plus Spotify and Apple Music where they over-index — with data-light, WhatsApp-friendly activations and localized creative • Coordinate diaspora seeding (UK, US, and beyond), negotiate rates and contracts in local currencies, and manage campaign budgets to hit targets • Support the planning and execution of digital marketing campaigns across social and online platforms • Track, measure, and report on performance (social engagement, sound usage, UGC volume, streams across Boomplay/Audiomack/YouTube/Spotify, reach, conversions) and build live dashboards for real-time reporting • Use ChatGPT and other AI tools to optimize and automate outreach, briefing, and reporting workflows • Track requests and organize workflow with Asana • Manage communication between the Digital team and any third-party vendors • Partner cross-functionally with Digital Ads, Socials, Design, A&R, Finance, regional label teams, and artists, and advise on social best practices and emerging digital opportunities • Any additional duties as assigned

🎯 Requirements

• Several years of experience across social media, community, and/or influencer/creator and seeding campaigns, with a track record of driving viral moments in African markets • Deep, current knowledge of the music scenes, creator ecosystems, digital platforms, and online culture across West, East, and Southern Africa • An existing network of creator, influencer, and agency relationships across the regions • Fluency in the platform landscape (Boomplay, Audiomack, Mdundo, YouTube, TikTok) and how it differs market to market • Ability to generate content ideas and stay ahead of emerging trends, with hands-on content creation and basic video/photo editing • Cultural and linguistic fluency and sensitivity across diverse markets • Strong negotiation skills and comfort managing budgets in multiple currencies • Strong interpersonal and communication skills • You understand the importance of confidentiality and discretion • A "no job too small" attitude • Ability to juggle multiple projects at a time and complete tasks fully through • You're not afraid to ask questions and learn as you work • You're extremely detail oriented • You're extremely organized • Be a team player, open to feedback and strong communication • Willingness to travel across markets; based in or willing to relocate to a primary hub (Lagos, Accra, Nairobi, or Johannesburg)

🏖️ Benefits

• Competitive Compensation Package, paid in local currency • Competitive Benefits Package • Medical / health cover • Retirement, pension, or provident fund contribution where applicable • Life and disability cover • Paid Time Off (Public Holidays, Annual Leave, and Sick Leave) • Travel support for multi-market work • Wellness Resources