Head of Content & AI Factory

🔥 6 minutes ago

🇫🇷 France – Remote

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

🗣️🇫🇷 French Required

Where this job comes from

Posted on Castorama's careers page ↗Castorama's careers page, not through a job board

First seen by Remote Rocketship 6 minutes ago

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Logo of Castorama

Castorama

10,000+ employees

🛒 Retail

🛍️ eCommerce

👥 B2C

Retail • eCommerce • B2C

Castorama is a leading home improvement retailer that aims to make home enhancement accessible to everyone. With a focus on providing inspiration and practical solutions, Castorama offers a vast range of products for DIY enthusiasts and professionals alike. The company is part of the Kingfisher Group and operates around 2,000 stores across Europe, fostering a community passionate about improving living spaces. They not only sell tools and materials but also provide educational resources to help customers effectively manage their home improvement projects.

📋 Description

• Build the roadmap for the Content & AI Factory • Identify the best AI use cases • Automate suitable tasks and rethink workflows • Lead high-volume omnichannel production across web, e-commerce, social media, video, CRM, media, retail, DOOH, and print • Manage and develop a team of four employees • Support the evolution of roles and skills in response to new AI applications • Transform concepts and master assets into scalable, adaptable, customizable, and production-ready systems • Test new tools, workflows, and production models • Measure results and rapidly scale effective approaches • Use content performance data to continuously improve content quality and effectiveness

🎯 Requirements

• Experience in a Content Factory, creative production, integrated studio, agency, or digital/e-commerce environment • Proven ability to manage a team • Ability to transform ways of working • Ability to use generative AI in content-related roles • Strong creative mindset combined with a delivery, technology, and performance-oriented approach • Ability to work with creatives, designers, producers, digital specialists, agencies, freelancers, and business teams

🏖️ Benefits

• Health and disability insurance • Company restaurant and snack bar • Green relaxation areas • Benefits provided by the Social and Economic Committee • Meal vouchers after three months of employment • Discount card for products sold in stores after three months of employment • Accessible by carpooling and bus

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