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Growth Marketing Manager

Job not on LinkedIn

🔥 2 minutes ago

🇮🇪 Ireland – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

Where this job comes from

Posted on Engenious's careers page, not through a job board

First seen by Remote Rocketship 2 minutes ago

Logo of Engenious

Engenious

51 - 200 employees

Founded 2015

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Engenious is an IT consulting and services firm that helps organizations modernize and manage their technology landscapes. The company offers cloud solutions, artificial intelligence, cybersecurity, software development, DevOps, data & analytics, QA/testing, and technical documentation. Headquartered in KrakĂłw, Poland with an office in Zug, Switzerland, Engenious focuses on delivering technical projects and consulting services to business clients.

📋 Description

• Fill live AI testing cohorts for Engenious University, which trains experienced QA engineers for AI-era testing roles • Own the customer path from first awareness through a held consultation call with an instructor • Run and improve the six-week sell cycle for each cohort and lead retrospectives after cohorts • Own the consultation funnel, including page copy, booking and instructor routing, confirmations, reminders, follow-up, tracking, tagging, form data capture and QA • Operate an always-on lead magnet, landing page, gate and email nurture for the cohort audience • Send regular community emails and plan for list health, measuring landings and bookings • Plan and manage partner webinars, round tables, paid workshops and alumni events as pipeline activities • Manage paid Meta and LinkedIn acquisition against consultation and event-registration goals • Manage the company LinkedIn page, ghostwrite CEO posts, support instructor content, and handle replies to comments and DMs • Collect, verify and develop graduate outcomes, testimonials and student stories into page and email content • Manage event co-hosts, creator partnerships and the alumni affiliate programme with tracked links and performance numbers • Produce weekly funnel reports from product analytics and CRM data, verifying figures against source records • Document playbooks, swipe files, UTM conventions, prompt libraries and Claude skills for recurring work • Track weekly qualified traffic, contacts, consultation activity, held-call rates, email-driven visits, cohort sales and event registrations

🎯 Requirements

• 3+ years in growth, demand generation or performance marketing, accountable for a pipeline number such as leads, booked meetings or enrolments • Experience selling a high-ticket programme or service through a booked call, ending at a held meeting with a qualified person • Conversion copywriting for web and email, with a portfolio including at least one landing page and one multi-email sequence, plus results produced • Hands-on ownership of funnel plumbing, including UTMs, forms and hidden fields, CRM properties and lists, email triggers, and booking tools • Hands-on HubSpot experience with email, workflows, lists, forms and properties • Ability to read a product-analytics funnel • Experience with Meta or LinkedIn campaigns, including audiences, creative and cost-per-lead analysis • Event marketing experience taking webinars or workshops from date to registration target more than once • Daily use of Claude or a similar model for drafting, analysis and automation, with output verification • Claims discipline and ability to verify published numbers against source records • Clear, plain American English for a technical audience • Working hours that overlap the US East Coast afternoon • English: C1 or higher • Experience with QA engineers, SDETs, developers, or a QA background of your own (nice to have) • Cohort-based or EdTech experience with launch cycles (nice to have) • Partner webinar experience with shared leads (nice to have) • LinkedIn ghostwriting for a founder (nice to have) • Experience enabling non-salespeople to run sales calls (nice to have) • Basic headless-CMS or no-code page editing (nice to have) • Affiliate or referral programme experience (nice to have) • Short-form video briefing experience (nice to have)

🏖️ Benefits

• Remote work arrangement • Full-time employment • Work-hour overlap with the US East Coast afternoon

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