Junior Shopper & Customer Marketing Manager

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟢 Junior

🎡 Marketing

👻 Ghost score 15%

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Estrid

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 B2C

💄 Beauty

B2C • Beauty

Estrid is a Scandinavian razor and body care brand offering fairly priced, high-quality products that are 100% vegan. They strive to make hair removal optional, emphasizing the importance of great hair removal products and promoting body confidence for all individuals.

📋 Description

• Serve as the primary internal contact for shopper marketing and the point of contact for the retail media teams of key drugstore and grocery retail accounts • Translate the global shopper marketing strategy into customer-specific activation plans for the DACH region • Plan point-of-sale (POS) activities and retail media campaigns across the entire shopper journey • Maintain the DACH activity and promotion calendar and monitor ongoing initiatives • Coordinate activations, promotions, and secondary placements with retail partners, agencies, and service providers, ensuring they are delivered on time, in full, and within budget • Create activity and promotion presentations and support Key Account Management in annual business reviews and joint business planning • Develop POS materials, promotions, and merchandising solutions such as coupons, displays, and wobblers • Analyze campaign and launch results, including sell-out and promotion performance • Share learnings across the organization • Visit stores regularly, assess POS execution, and derive actions from market trends, competitor activity, and shopper insights • Report to the Senior Key Account Manager and work closely with Sales, Marketing, and Global Trade Marketing

🎯 Requirements

• At least 2 years of professional experience in shopper marketing, trade marketing, or customer marketing • Ideally, experience in the FMCG/consumer goods industry or retail • Strong knowledge of the German drugstore and grocery retail markets • Proficiency in Excel/Google Sheets, sell-out data, and reporting • Initial experience with retail media is a plus • Strong PowerPoint/Google Slides skills and a good eye for design • Hands-on mentality, initiative, and a strong sense of ownership • Structured way of working and the ability to manage multiple projects simultaneously in a dynamic scale-up environment • Strong communication skills and enthusiasm for building relationships with retail partners and a geographically distributed European team • Ability to work independently from a home office and willingness to travel for regular store visits • University degree, e.g. in Business Administration, Marketing, or Communications, or an equivalent qualification • Native-level German • Fluent written and spoken English

🏖️ Benefits

• Full-time employment • Predominantly remote work from a home office • Inclusive work environment focused on equal opportunities and diversity • Collaboration with colleagues located across Europe • Regular travel and store visits as part of the role

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