Senior Lifecycle Marketing Manager

🔥 33 minutes ago

🇳🇱 Netherlands – Remote

💵 €85k - €105k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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EverAI

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2023

🤖 Artificial Intelligence

🎮 Gaming

Artificial Intelligence • Gaming • Entertainment

EverAI is a pioneering company specializing in conversational AI that transforms the entertainment landscape. By creating AI experiences for roleplay, gaming, social interactions, and creative writing, EverAI enriches storytelling and gaming with engaging interactions. Their AI companions enhance roleplaying journeys, elevate gaming experiences with dynamic characters, and assist writers with creative suggestions, aiming to revolutionize how stories are told and games are played.

📋 Description

• Own strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation • Use behavioral data to identify where users lose interest, stop engaging, or miss purchase opportunities • Create onboarding, abandoned-payment, offer, and follow-up journeys to increase first purchases • Increase token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing • Build experiments, measure results, scale successful tests, and identify follow-on opportunities • Work with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messaging, offers, and reporting • Manage CRM across email, push notifications, in-product messaging, and promotions • Report directly to Thomas Lacroix, Co-founder and CMO

🎯 Requirements

• Significant experience personally driving measurable improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV • Experience in a high-volume B2C subscription business where CRM directly affected revenue • Ability to personally create segments, journeys, experiments, campaign logic, and performance analysis • Knowledge of user-behavior analysis, testing, control groups, attribution, and incrementality • Ability to work quickly, build without a finished playbook, prioritize, and take ownership • Ability to collaborate with technical, creative, and commercial stakeholders in English • Comfortable working with products powered by uncensored AI models and content • Willingness and ability to work under a B2B contract arrangement in the country of residence • Legally authorized to work in the current country of residence • Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce • Bonus: experience with token, credit, virtual-currency, bonus, or repeat-deposit models • Bonus: experience building or redesigning CRM in a fast-scaling company • Bonus: use of AI for analysis, personalization, experimentation, or content development

🏖️ Benefits

• 4 weeks (20 working days) of paid time off per year • Fully remote work from anywhere • Annual in-person meetup • Monthly allowance of 100 USD for health insurance expenses • Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, available to up to three family members • Co-working space budget up to twice per month (35 EUR / 40 USD per visit) • Learning budget for courses, books, conferences, events, or certifications • Company laptop • Monitor budget up to 250 USD • Keyboard/mouse/mic/headphones budget up to 150 USD • Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role • Bonus offered