Head of Marketing – Social Ads

🔥 2 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Evolve Digital GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

Evolve Digital GmbH is a comprehensive growth partner for ambitious e-commerce businesses. They specialize in increasing revenue and sustainable scaling for online shops, addressing common challenges such as low repeat customer rates, high visitor bounce rates, and tracking issues. The company provides data-driven and transparent strategies that focus on profitable scaling, personalized marketing, and conversion optimization. Their approach, known as the 'Neuroperformance' method, integrates scientific insights into marketing strategies to enhance sales psychology and improve business performance. Evolve Digital offers full-service solutions including conversion and shop optimization, comprehensive marketing strategies with a focus on Google and Native Ads, and in-house competences to ensure businesses can efficiently manage and grow their online presence.

📋 Description

• Plan and manage paid social campaigns on Meta and TikTok • Develop scalable strategies for ROAS, POAS, and CAC • Optimize campaigns on a daily basis • Scale accounts to high five- and six-figure monthly budgets • Optimize for profitability rather than ad spend • Evaluate all initiatives based on performance data • Develop UGC and founder ad concepts with the creative team • Contribute to advertorial copy and scripts • Collaborate with copywriters on conversion-focused sales psychology • Continuously test hooks, formats, and narratives • Analyze campaign data on a weekly basis • Prepare client reports • Provide holistic client consulting • Further develop social ads through SOPs and quality management • Opportunity to take on professional team leadership responsibilities in the future

🎯 Requirements

• At least three years of paid social experience as a primary channel • Proven experience scaling e-commerce accounts to high five- and six-figure monthly budgets • Degree or vocational training in marketing or e-commerce • Meta Blueprint certification is a plus • In-depth knowledge of Meta Business Manager • Ideally, experience with TikTok Ads Manager • Familiarity with tracking tools such as Triple Whale, Tracify, or admetrics • Understanding of direct-response mechanisms, UGC formats, and founder ads • Confident handling of margins, contribution margin, retention, CAC, and POAS • Practical experience translating data into actionable recommendations • Experience managing clients and independently overseeing multiple accounts • Native-level German • Fluent English • Self-motivated and able to work independently, with the ambition to lead a team in the future

🏖️ Benefits

• 30 days of paid vacation • Team events and workations twice a year, held in person at changing locations • Weekly team recaps and coffee chats • Employer-supported pension plan • Company bicycle program • Corporate fitness membership through Wellpass • €50 monthly tax-free benefit voucher of your choice • Laptop of your choice and high-quality home-office equipment • Professional development budget • Access to internal and external resources and mentors • Full access to the internal AI stack • 100% remote work