Paid Social Marketing Manager

🔥 3 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🗣️🇩🇪 German Required

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Logo of Evolve Digital GmbH

Evolve Digital GmbH

1 - 10 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

Evolve Digital GmbH is a comprehensive growth partner for ambitious e-commerce businesses. They specialize in increasing revenue and sustainable scaling for online shops, addressing common challenges such as low repeat customer rates, high visitor bounce rates, and tracking issues. The company provides data-driven and transparent strategies that focus on profitable scaling, personalized marketing, and conversion optimization. Their approach, known as the 'Neuroperformance' method, integrates scientific insights into marketing strategies to enhance sales psychology and improve business performance. Evolve Digital offers full-service solutions including conversion and shop optimization, comprehensive marketing strategies with a focus on Google and Native Ads, and in-house competences to ensure businesses can efficiently manage and grow their online presence.

📋 Description

• Plan and manage paid social campaigns on Meta and TikTok • Develop scalable strategies for ROAS, POAS, and CAC • Optimize campaigns on a daily basis • Scale accounts to high five-figure and six-figure monthly budgets • Optimize for profitability rather than ad spend • Evaluate initiatives based on performance data • Develop UGC and founder ad concepts with the creative team • Contribute to advertorial copy and scripts • Collaborate with copywriters on conversion psychology • Continuously test hooks, formats, and narratives • Analyze campaign data on a weekly basis • Prepare client reports and provide comprehensive client consulting • Further develop social ads through SOPs and quality management • Take on prospective functional leadership of the team

🎯 Requirements

• At least three years of experience in paid social as a primary channel • Proven experience scaling e-commerce accounts to high five-figure and six-figure monthly budgets • Degree or vocational training in marketing or e-commerce • Meta Blueprint certification is a plus • In-depth knowledge of Meta Business Manager • TikTok Ads Manager experience is preferred • Proficiency with tracking tools such as Triple Whale, Tracify, or admetrics • Understanding of direct-response mechanisms, UGC formats, and founder ads • Confident handling of margins, contribution margin, retention, CAC, and POAS • Practical experience deriving actionable recommendations from data • Experience managing clients and independently overseeing multiple accounts • German at native-speaker level • Fluent English • Strong sense of ownership and motivation to take on team leadership responsibilities in the future

🏖️ Benefits

• 30 days of paid time off • Team events and workations twice a year, held in person at changing locations • Weekly team recaps and coffee chats • Company pension scheme • JobRad bicycle leasing • Company fitness membership through Wellpass • €50 monthly tax-free benefit provided as a voucher of your choice • Laptop of your choice and high-quality home office equipment • Professional development budget, along with internal and external resources and mentors • Full access to the internal AI stack • 100% remote work

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