Senior Manager, CRO

Job not on LinkedIn

🔥 2 minutes ago

🇦🇲 Armenia – Remote

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

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Logo of Exinity

Exinity

501 - 1000 employees

Founded 2020

💸 Finance

💳 Fintech

🛍️ eCommerce

Finance • Fintech • eCommerce

Exinity is a global trading and investment firm offering a variety of financial services through its brands, such as FXTM and Nemo. The company emphasizes governance, sustainable business practices, and charitable partnerships, aiming to create a positive impact in the community and deliver value to its clients and partners.

📋 Description

• Build and lead a scalable experimentation programme across all FXTM digital properties • Own the CRO strategy end-to-end, including roadmap definition, tool implementation, experiment governance, and performance impact • Execute the CRO strategy and experimentation roadmap across acquisition funnels, campaigns, promotions, and core onsite journeys • Develop, prioritise, and manage A/B and multivariate tests • Identify optimisation opportunities through funnel analysis, behavioural data, heatmaps, and user research • Analyse user behaviour, drop-offs, and performance metrics to uncover bottlenecks and commercial opportunities • Define experiment requirements and brief UX, development, and product teams • Ensure tracking, QA, and statistical integrity across experiments • Translate data insights into improvements across design, messaging, and content • Report findings to senior stakeholders and influence data-backed decision-making • Select and manage CRO and experimentation tools

🎯 Requirements

• 5+ years’ experience in CRO, experimentation, digital marketing, or web analytics • Proven experience owning and scaling an experimentation roadmap • Strong proficiency in Google Analytics (GA4), Google Tag Manager, and A/B testing platforms such as Optimizely, VWO, Webtrends Optimize, or AB Tasty • Experience working with SQL and structured data analysis is preferred • Strong understanding of statistical methodology and experimental design • Deep understanding of user psychology and behavioural drivers in digital environments • Experience optimising acquisition funnels, landing pages, and commercial journeys • Strong cross-functional collaboration skills and ability to influence product and marketing stakeholders

🏖️ Benefits

• Remote work availability • Guidance, tools, and easy market access • Skills development opportunities • Early responsibility • Rewarding and fulfilling career • Equal opportunities employment

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