Senior Manager, Retail Marketing

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F11

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🤝 B2B

☁️ SaaS

🛒 Retail

💰 $4.9M Debt Financing - Factor Eleven on 2022-03

B2B • SaaS • Retail

F11 is a drive-to-store digital advertising platform and SaaS provider for brick-and-mortar retailers and brands. The company delivers tools to plan and run local digital campaigns, build rich-media ads with its AdCreator, automate creative distribution, and target audiences contextually to drive store visits. F11 offers managed services and real-time campaign performance reporting while emphasizing privacy compliance and retailer-focused optimization.

📋 Description

• Execute the Commercial Framework (CF) in day-to-day client and business activities, ensuring a consistent and structured performance approach. • Track, analyze, and interpret KPIs, budgets, and performance trends to support optimization decisions and commercial recommendations. • Prepare performance analyses, uplift arguments, and business-case inputs for internal and client-facing discussions. • Clearly explain CF methodologies, including test logic, control group design, and uplift calculations, and collaborate with senior stakeholders as needed. • Translate customer strategy and retail priorities into actionable performance and retail measures, with a strong focus on execution quality. • Support the migration of traditional offline and print activities into digital retail offerings. • Collaborate closely with Sales, Marketing, Category Management, Media experts, and other relevant stakeholders to align execution and performance tracking. • Build a strong understanding of assortments, store structures, trade cycles, and retail dynamics to contextualize analyses and recommendations.

🎯 Requirements

• 3–5 years of consulting experience, ideally combined with relevant operational exposure, or 5–8 years in commercially focused retail or FMCG roles. • Good understanding of brick-and-mortar retail, including assortments, store structures, trade cycles, and POS logic. • Experience in areas such as trade marketing, trial marketing, and commercial strategies; additional expertise in retail media is a plus. • Strong analytical skills, including KPI tracking, budget logic, performance evaluation, and data-driven recommendations. • Initial experience applying structured performance methodologies and supporting commercial decision-making. • Ability to work in a structured, detail-oriented manner in a fast-paced environment. • Strong stakeholder management and collaboration skills. • Clear and structured communication, including the ability to explain analytical topics simply. • High ownership of assigned topics and a proactive, hands-on mindset. • Interest in improving ways of working, including through automation and AI. • Fluency in German and English.

🏖️ Benefits

• Flexible work arrangements