Senior Product Manager – Media Planner

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F11

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🤝 B2B

☁️ SaaS

🛒 Retail

💰 $4.9M Debt Financing - Factor Eleven on 2022-03

B2B • SaaS • Retail

F11 is a drive-to-store digital advertising platform and SaaS provider for brick-and-mortar retailers and brands. The company delivers tools to plan and run local digital campaigns, build rich-media ads with its AdCreator, automate creative distribution, and target audiences contextually to drive store visits. F11 offers managed services and real-time campaign performance reporting while emphasizing privacy compliance and retailer-focused optimization.

📋 Description

• Own the Engine: Drive the strategy, roadmap, and execution for our Media Planning Module. • Solve for Complexity: Translate the nuances of retail-local advertising into scalable software logic. • Collaborate with Data Science: Define precision metrics, evaluate allocation logic, and spec model improvements. You will work side-by-side with engineers and data scientists to refine our proprietary algorithms. • Drive Operational Excellence: Obsess over how our Media Experts use the tool to eliminate friction and maximize the quality of automated media planning. • Bridge Business & Tech: Maintain a high-level view of how planning inputs translate into business outcomes while ensuring the technical feasibility and integrity of the underlying models.

🎯 Requirements

• 5+ years of product management experience, with at least 3 of those years specifically in SaaS AdTech or MarTech, focusing on planning or media tooling. • You possess a profound understanding of media planning (reach/frequency, geographic budget allocation, demographic targeting, and media mix). • You have worked at or deeply with planning software or equivalent. You know exactly where current industry tools succeed and where they fall short. • You are comfortable working with complex, algorithmic products. You can hold a technical conversation about model inputs/outputs without needing to code them yourself. • You are motivated by building high-performance internal tooling. You thrive in environments where the 'customer' is your internal team, and the 'product' is operational speed and intelligence. • Fluency in English is required; German language proficiency is a significant plus.

🏖️ Benefits

• Impact: You will own the foundational logic of a platform that is actively changing how physical retail operates. • High-Touch/High-Utility: We prioritize functional depth and automation quality over superficial UI/UX polish. • Fast-Paced: We operate with agility, avoiding the long, consensus-driven roadmaps found in large, traditional enterprises.