
51 - 200 employees
Founded 2014
đŁ Marketing
âď¸ SaaS
đ Retail
đ° $4.9M Debt Financing - Factor Eleven on 2022-03
Marketing ⢠SaaS ⢠Retail
F11 is a drive-to-store digital advertising platform and SaaS provider for brick-and-mortar retailers and brands. The company delivers tools to plan and run local digital campaigns, build rich-media ads with its AdCreator, automate creative distribution, and target audiences contextually to drive store visits. F11 offers managed services and real-time campaign performance reporting while emphasizing privacy compliance and retailer-focused optimization.
đ August 10
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51 - 200 employees
Founded 2014
đŁ Marketing
âď¸ SaaS
đ Retail
đ° $4.9M Debt Financing - Factor Eleven on 2022-03
Marketing ⢠SaaS ⢠Retail
F11 is a drive-to-store digital advertising platform and SaaS provider for brick-and-mortar retailers and brands. The company delivers tools to plan and run local digital campaigns, build rich-media ads with its AdCreator, automate creative distribution, and target audiences contextually to drive store visits. F11 offers managed services and real-time campaign performance reporting while emphasizing privacy compliance and retailer-focused optimization.
⢠Own the technical direction of the Order Management module, a greenfield system translating approved Media Plans into legally binding orders ⢠Design backend architecture for the complete order lifecycle, document generation, contract management, and integrations ⢠Design order state machines, approval workflows, idempotent transitions, and audit events ⢠Own the PDF generation pipeline, including templates, reusable fragments, bundles, placeholder resolution, versioning, and contract-library scoping ⢠Design and own reliable integrations with internal planning systems and DocuSign using asynchronous processing, retries, reconciliation, and observability ⢠Drive architectural alignment through design documents and RFCs ⢠Define cross-cutting engineering patterns and review complex technical proposals ⢠Enable senior engineers to make sound technical decisions through technical leadership ⢠Help define responsible adoption of AI-assisted engineering tools and code-review standards for generated code ⢠Design performant, scalable, and maintainable backend APIs for dashboards, search, and pipeline visibility ⢠Create alignment across Product, Legal, Operations, and Engineering ⢠Improve observability, monitoring, operational excellence, and production reliability
⢠Extensive experience building and operating backend systems in production ⢠Experience leading the architecture of complex distributed systems ⢠Deep hands-on experience with event-driven architectures, particularly Kafka ⢠Strong understanding of idempotency, event sourcing, state machines, and asynchronous workflows ⢠Experience designing and operating production-grade microservices ⢠Comfort with distributed systems challenges such as retries, reconciliation, eventual consistency, and failure recovery ⢠Strong Node.js backend expertise, including asynchronous programming, testing, and operating services in production ⢠Ability to work in ambiguous, greenfield environments and define technical direction ⢠Ability to influence engineers through technical leadership and communicate ideas through design docs and RFCs ⢠Ability to make pragmatic architectural decisions balancing scalability, maintainability, and business impact ⢠Experience in compliance-sensitive domains such as contracts, document workflows, or e-signature platforms like DocuSign is a plus ⢠Valid work permit and eligibility to work in the role's location; Factor Eleven does not provide sponsorship for work permits or visas
Apply Nowđ July 7
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