Content Analyst, Email Marketing, Blog, and SEO

🕒 September 1

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Faculdade UNIGUAÇU

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1999

🏥 Healthcare

💼 Consulting

📚 Education

Healthcare • Consulting • Education

Faculdade UNIGUAÇU is a Brazilian higher-education institution that offers undergraduate, postgraduate, extension and distance-learning programs across multiple campuses and regional poles. The college provides more than 30 degree and postgraduate programs (including fields such as administration, engineering, health sciences, veterinary medicine, education, and technology), extensive laboratory and campus facilities — including an engineering center, sports center, and veterinary hospital — and serves a large alumni base with a focus on accessibility, community engagement and professional development.

📋 Description

• Lead the planning and development of email marketing, blog, and SEO initiatives. • Translate business objectives and audience needs into content topics, customer journeys, calendars, and guidance for the content team. • Plan the editorial calendar for the blog, SEO, and email marketing. • Structure email campaigns and lead-nurturing journeys. • Identify organic content and SEO opportunities. • Create briefs and provide direction to writers and copywriters. • Guide topics, formats, objectives, and calls to action. • Monitor content, blog, SEO, and email marketing metrics. • Recommend content optimizations, updates, and repurposing opportunities. • Collaborate with communications, marketing, writers, social media, CRM, performance marketing, design, and subject-matter experts. • Write, review, and optimize blog content with a focus on SEO, clarity, relevance, and search intent. • Analyze the keywords for which content ranks on Google and identify opportunities for improvement and growth. • Identify new keywords and content opportunities, guiding the repositioning of existing content and the creation of new materials.

🎯 Requirements

• Experience with content strategy and planning. • Knowledge of email marketing and lead-nurturing journeys. • Knowledge of SEO and blog content planning. • Strong organizational and prioritization skills. • Ability to create briefs and provide guidance to writing professionals. • Strong written and verbal communication skills. • Analytical, collaborative, and results-oriented mindset. • Ability to independently manage projects and track deadlines. • Experience with CRM, marketing automation, analytics, or SEO tools is a plus. • Knowledge of the marketing funnel and customer journey is a plus. • Experience testing and optimizing email campaigns is a plus. • Experience updating content and improving organic performance is a plus.