Content Analyst, Email Marketing, Blog & SEO

Job not on LinkedIn

🔥 0 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

👻 Ghost score 12%

infoinfo

🗣️🇧🇷🇵🇹 Portuguese Required

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Logo of Faculdade UNIGUAÇU

Faculdade UNIGUAÇU

201 - 500 employees

Founded 1999

🏥 Healthcare

💼 Consulting

📚 Education

Healthcare • Consulting • Education

Faculdade UNIGUAÇU is a Brazilian higher-education institution that offers undergraduate, postgraduate, extension and distance-learning programs across multiple campuses and regional poles. The college provides more than 30 degree and postgraduate programs (including fields such as administration, engineering, health sciences, veterinary medicine, education, and technology), extensive laboratory and campus facilities — including an engineering center, sports center, and veterinary hospital — and serves a large alumni base with a focus on accessibility, community engagement and professional development.

📋 Description

• Plan the editorial calendar for the blog, SEO, and email marketing. • Structure email campaigns and lead-nurturing journeys. • Identify organic content and SEO opportunities. • Create briefs and provide direction for writers and copywriters. • Define topics, formats, objectives, and calls to action. • Track content, blog, SEO, and email marketing metrics. • Recommend content optimization, updates, and repurposing opportunities. • Collaborate with other communications and marketing teams. • Write, review, and optimize blog content with a focus on SEO, clarity, relevance, and search intent. • Analyze the keywords for which existing content ranks on Google, identifying opportunities for improvement and growth. • Identify new keywords and content opportunities, guiding the repositioning of existing content and the creation of new materials.

🎯 Requirements

• Experience with content strategy and planning. • Knowledge of email marketing and lead-nurturing journeys. • Knowledge of SEO and blog content planning. • Strong organizational and prioritization skills. • Ability to create briefs and provide direction to writing professionals. • Excellent written and verbal communication skills. • Analytical, collaborative, and results-oriented mindset. • Ability to independently manage projects and track deadlines. • Experience with CRM, automation, analytics, or SEO tools is a plus. • Knowledge of the marketing funnel and customer journey is a plus. • Experience testing and optimizing email campaigns is a plus. • Experience updating content and improving organic performance is a plus.

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