Marketing Coordinator

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Fin-X

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

🏥 Healthcare

💳 Fintech

Healthcare • Fintech

Fin-X is a software development company focused on enhancing the healthcare sector by generating transparency, visibility, and security in medical compensation. The company aims to organize healthcare billing transactions to reduce disputes, optimize resources, and create a consensual and integrated view for all participants in the healthcare ecosystem. As a part of the Endeavor network, Fin-X is committed to rapid growth and impactful contributions to the community.

📋 Description

• Manage and develop a Marketing Analyst, distributing tasks across marketing fronts • Set priorities and monitor team deliveries • Design strategies to increase Fin‑X brand awareness in the healthcare market • Map channels, outlets and formats relevant to the B2B healthcare audience • Track share of voice and brand perception metrics • Coordinate Fin‑X participation in conferences, trade shows and industry events • Plan and execute owned events, managing timelines, budgets, vendors and operational checklists • Support leadership in reviewing the brand's strategic positioning and tagline • Coordinate updates to the visual identity and translate positioning into practical guidelines and actions • Manage the agency responsible for social media and promotional materials • Define briefs, follow up on deliverables, manage the editorial calendar and performance indicators • Structure social media and the website as lead-generation channels • Define a content strategy focused on attracting and converting qualified leads • Coordinate the creation of conversion-focused content, including CTAs, landing pages and forms • Monitor website visits, conversion rate, cost per lead and lead volume generated • Support the Sales and Customer Success teams with supporting materials • Contribute institutional content, presentations, case studies and executive reports • Support development of content strategy and media relations • Help position Fin‑X spokespeople as industry thought leaders

🎯 Requirements

• Previous experience in B2B marketing, ideally in SaaS, healthtech or fintech • Experience with inbound lead generation, including social media, website, content and conversion funnel management • Familiarity with Google Analytics, Meta Ads/Business and automation/CRM tools • Regular use of AI tools for day‑to‑day tasks: content creation and editing, briefings, data analysis and automation • Experience coordinating events, including planning, execution and vendor management • Experience managing agencies or external communications vendors • Ability to think at the brand strategy level and execute with attention to detail • Strong written and visual communication skills for reviewing materials • Organized and able to manage multiple initiatives in parallel • Plus: experience in the healthcare sector • Plus: participation in brand repositioning or rebranding projects • Plus: experience with press relations or media outreach • Plus: familiarity with Figma, Canva and marketing analytics

🏖️ Benefits

• Onboarding kit and work equipment • Fin‑X Day: biannual company meeting for Culture & Strategy alignment • Monthly perk credited to Flash card • Paid recess (paid time off)