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Paid Search Specialist

Job not on LinkedIn

đŸ”„ 12 hours ago

Where this job comes from

Posted on Floowi Inc's careers page, not through a job board

First seen by Remote Rocketship 12 hours ago

Still open on Floowi Inc's site. Checked 3 hours ago.

Logo of Floowi Inc

Floowi Inc

11 - 50 employees

Founded 2022

đŸ’Œ Consulting

📣 Marketing

🎯 Recruiter

Consulting ‱ Marketing ‱ Recruitment

Floowi Inc. is a talent outsourcing company specializing in connecting rapidly growing agencies with elite offshore talent from Latin America. They focus on hiring marketing, design, and product professionals, ensuring cultural fit and effective communication with a quick turnaround of candidate placement. With a budget-friendly model and flexible contracts, Floowi enables businesses to scale efficiently while accessing top-tier talent, all while handling contracts and payroll for their clients.

📋 Description

‱ Build, launch, and optimize Google Ads Search, Performance Max, and Demand Gen campaigns for multi-location franchise brands ‱ Manage advertising budgets and pacing across hundreds of locations, ensuring alignment with individual market goals ‱ Conduct ongoing campaign optimization through search term analysis, negative keyword management, bid strategies, ad copy, and asset testing ‱ Configure and maintain location targeting, location assets, call assets, and Google Business Profile integrations across multiple accounts ‱ Implement, monitor, and QA conversion tracking using GA4, Google Tag Manager, call tracking, form submissions, and booking data ‱ Work with attribution systems to capture click IDs and UTMs and import offline conversions, including booked appointments and sales, into Google Ads ‱ Use Google Ads Editor, scripts, and AI tools to streamline campaign management and optimization across large accounts ‱ Manage and optimize paid search campaigns for multi-location franchise brands, focusing on phone calls, form submissions, and booked appointments

🎯 Requirements

‱ 3+ years of hands-on experience managing Google Ads campaigns, primarily focused on lead generation rather than e-commerce ‱ Proven experience managing multi-location advertising accounts, ideally within franchise businesses or local service industries, including at least one account with 10+ locations ‱ Strong knowledge of Google Search campaign fundamentals, including keyword match types, search term analysis, negative keywords, Smart Bidding, and account structure ‱ Hands-on experience with Performance Max campaigns for lead generation, including the use of offline conversion data to optimize bidding ‱ Practical conversion tracking experience with GA4, Google Tag Manager, call tracking platforms, and offline conversion imports or Enhanced Conversions for Leads ‱ Previous agency experience managing multiple client accounts simultaneously ‱ Advanced professional English (C1 or above), both spoken and written, with the ability to participate in client calls ‱ Current Google Ads Search certification ‱ Full-time availability aligned with EST

đŸ–ïž Benefits

‱ Remote-first flexibility ‱ Work from anywhere ‱ PTO ‱ Paid U.S. holidays

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