Senior Field Marketing

🕒 August 25

đŸ‡«đŸ‡· France – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

đŸ‘» Ghost score 16%

infoinfo

đŸ—ŁïžđŸ‡«đŸ‡· French Required

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Logo of Forterro

Forterro

1001 - 5000 employees

Founded 2012

☁ SaaS

🏱 Enterprise

🏭 Manufacturing

💰 Venture Round on 2022-08

SaaS ‱ Enterprise ‱ Manufacturing

Forterro is a software provider offering highly specialized products and services designed to support industrial businesses in strengthening their operations and accelerating growth. With a long-established presence and expertise in the industrial market, Forterro develops and delivers software solutions that automate complex processes across manufacturing, warehousing, wholesale, and retail industries. The company has grown from offering on-premise ERP solutions in the Nordics to becoming a multi-product pan-European leader, serving over 13,000 customers worldwide. Forterro is committed to innovation and sustainability, consistently enhancing its portfolio through strategic acquisitions. Their team is dedicated to empowering industrial businesses by addressing their unique challenges and promoting long-term success.

📋 Description

‱ Define and execute measurable growth initiatives focused on acquiring and retaining customers for Forterro’s Windows & Doors Portfolio in France. ‱ Develop and implement scalable, efficient, and measurable growth marketing plans aligned with regional business objectives in collaboration with the sales team. ‱ Design and execute multi-channel marketing campaigns to drive new customer acquisition and pipeline generation. ‱ Own the demand generation funnel and create relevant buyer journeys to deliver measurable business value and optimize conversion rates. ‱ Analyze campaign performance and use data to make informed decisions and continuously improve results. ‱ Manage the NSS budget and allocate resources effectively to maximize ROI. ‱ Collaborate with Content Marketing, Digital, BDRs, external agencies, and SEO/SEA colleagues. ‱ Align marketing initiatives with sales goals and ensure smooth lead handover and follow-up processes. ‱ Translate acquisition-funnel data insights into impactful, measurable initiatives. ‱ Monitor industry trends, competitive landscape, and customer insights to identify opportunities and adapt strategies.

🎯 Requirements

‱ Degree in Marketing, CRM, Sales, or equivalent qualification. ‱ Minimum 8 years of experience in marketing, with a strong focus on digital marketing and preferably within the software industry. ‱ Strong analytical skills and a structured, self-driven approach to work. ‱ Excellent communication skills with a high level of customer and team orientation. ‱ Experience with CRM systems and marketing automation tools such as Pardot, Salesforce, Pipedrive and familiarity with Google Suite (Analytics, Search Console, etc.). ‱ Fluent English and French (written and spoken); any other European language is a plus. ‱ Ideally, prior management experience. ‱ Willingness to travel as required.

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