Marketing Manager

🔥 2 minutes ago

🌐 Poland, Canada, +4 more countries – Remote

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💵 $60k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 20%

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Logo of Foundation Marketing

Foundation Marketing

11 - 50 employees

📣 Marketing

🤝 B2B

☁️ SaaS

Marketing • B2B • SaaS

Foundation Marketing is a specialized marketing agency that helps B2B technology and SaaS companies build AI-era visibility and demand. They focus on Generative Engine Optimization (GEO) to ensure brands are cited and recommended by large language models and other AI systems, and combine technical SEO, content creation, digital PR, LLM advertising, paid media, and distribution (including Reddit, YouTube, and earned channels) to drive pipeline and measurable ROI. Foundation serves AI companies, martech, cybersecurity, developer tools, data & analytics, professional services, manufacturing, and higher-education enterprise technology clients.

📋 Description

• Execute Foundation’s marketing plan across campaigns, website, SEO, paid media and sales enablement • Work with Sales on lead handoff, MQL/SAL follow-up and pipeline reviews • Launch and improve paid campaigns, including audience targeting, landing pages, offers and budget pacing • Identify pipeline bottlenecks and run tests to improve volume, conversion and velocity • Build and run nurture and lifecycle email programs • Own website updates, new pages, landing pages and CMS maintenance • Own on-page and technical SEO, including keyword targeting, metadata, internal linking, schema, site speed, indexation and crawlability • Improve website conversion rates through testing forms, CTAs, page layouts and offers • Monitor site health and performance using tools such as Google Search Console, GA4, Ahrefs or Semrush • Execute integrated campaigns tied to service launches, industry moments, events and thought leadership • Run webinars, podcasts, partnerships and sponsorships that drive MQLs and pre-sales conversations • Coordinate with Creative, Growth, Paid, Sales and Content teams to deliver campaigns on time and on brand • Apply Brand-to-Demand principles and Category Entry Points in targeting, landing pages, paid campaigns and sales materials • Coach and mentor the Marketing Coordinator, delegate work, set goals and provide feedback • Uphold creative quality standards with the Creative Director • Own funnel reporting, dashboards, performance analysis and reporting cadences • Act as a subject matter expert on Foundation’s SEO, GEO, Reddit, distribution and content services during sales calls • Support audits and proposals and oversee sales enablement assets • Maintain current messaging, proof points, service positioning and case studies for Sales • Build repeatable marketing and enablement systems, SOPs, templates and playbooks • Capture patterns from sales conversations and buyer questions and share insights with marketing and sales leadership

🎯 Requirements

• 3–5 years of B2B marketing experience; SaaS, tech or agency experience preferred • Hands-on SEO experience, including technical and on-page SEO, keyword research, and SEO tools such as GSC, GA4, Ahrefs or Semrush • Comfortable building and editing pages in a CMS such as WordPress, HubSpot, Webflow or similar • Strong analytical skills with CRM systems, dashboards, spreadsheets and attribution • Track record of working with Sales and Paid teams to drive pipeline • Organized, fast executor able to manage multiple projects without dropping quality • Strong delegation skills and experience coaching or mentoring at least one junior teammate • Nice to have: familiarity with GEO/AEO, AI search, CRO or A/B testing, and webinars

🏖️ Benefits

• Variable compensation: OTE $65k–$100k CAD • Team performance bonus • Company-wide profit-sharing

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