Mobile App Growth Manager

🔥 3 minutes ago

🌐 Bulgaria, Greece, +4 more countries – Remote

🇧🇬 Bulgaria – Remote 🇬🇷 Greece – Remote 🇷🇸 Serbia – Remote 🇷🇴 Romania – Remote 🇲🇹 Malta – Remote 🇮🇱 Israel – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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FP Markets (First Prudential Markets)

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

💸 Finance

💳 Fintech

₿ Crypto

Finance • Fintech • Crypto

FP Markets is a leading Forex and CFD broker, established in 2005, and authorized and regulated by the Cyprus Securities and Exchange Commission (CySEC). The company offers a wide range of instruments for trading, including Forex, indices, shares, commodities, metals, and crypto CFDs. FP Markets prides itself on providing tight spreads from 0. 0 pips, with 24/7 multilingual customer support and fee-free funding options. With advanced trading platforms such as MetaTrader 4 and MetaTrader 5, the firm provides superior VPS solutions for automated trading. FP Markets is dedicated to offering performance-driven technology, with consistently low spreads and fast execution times, catering to both novice and experienced traders globally.

📋 Description

• Own mobile app growth end to end, converting paid and organic installs into registered, verified and funded traders • Set the app acquisition strategy, run the budget and own performance from impression to first-time deposit and beyond • Plan, launch and optimise app install and in-app event campaigns across Apple Search Ads, Google App Campaigns, Meta, TikTok and programmatic/DSP partners • Optimise campaigns toward registration, KYC completion and first-time deposit using value-based and event-based bidding • Own app user-acquisition budget and regional pacing, reallocating spend based on CPA, ROAS and cohort quality • Brief and test video, playable, static and store-asset creative with the Creative team • Source, onboard and manage app networks and agencies with fraud controls • Own App Store and Google Play optimisation, including keyword research, metadata, screenshots, preview videos and localisation • Run store-listing experiments and Custom Product Pages aligned with paid campaigns • Grow ratings and reviews through in-app prompts and review management • Drive web-to-app and cross-channel installs with SEO, Content, Social, CRM and Partnerships teams using deep links and QR flows • Own mobile measurement setup with an MMP, SKAdNetwork/AdAttributionKit and Google Privacy Sandbox for Android • Build cohort, LTV and payback reporting with BI, connecting installs to FTD, net deposits and ARPU • Maintain accurate event tracking, postbacks and attribution windows across partners • Partner with Product and Development on onboarding, KYC and first-deposit flows • Work with CRM and Lifecycle on push, in-app and email journeys for new app users • Ensure app marketing complies with regulators and Apple/Google financial-services policies, including risk warnings and country restrictions

🎯 Requirements

• Proven experience in online retail trading (FX/CFDs), iGaming or crypto • Experience with Apple Search Ads Advanced, Google Mobile Ads, Meta Mobile Ads, TikTok for Business and programmatic DSPs • 4+ years in mobile app user acquisition • Hands-on ownership of a multi-channel paid budget, ideally USD 250k+ a month • Proven ASO results on both App Store and Google Play • Deep working knowledge of an MMP such as AppsFlyer, Adjust or Branch • Knowledge of SKAdNetwork and post-ATT measurement • Strong analytical skills, including cohort analysis, LTV modelling and incrementality thinking • Comfortable in Excel, Google Sheets and BI dashboards • Experience optimising to down-funnel events such as registration, deposit or purchase • Fluent English, written and spoken • Knowledge of financial-promotion rules and Apple / Google policies for financial apps is nice to have • SQL or BigQuery and familiarity with Salesforce Marketing Cloud are nice to have • A second language relevant to key markets is nice to have

🏖️ Benefits

• Welcoming, young and multicultural team with approachable leadership • Ability to contribute to dynamic business at a growth phase • High level of autonomy, support of ideas and putting your expertise into the best practices for the company • Continuous personal development • Training budget • Growth with the company and opportunity to learn from industry leaders • Competitive remuneration • Regular salary reviews • Performance-based incentive schemes • Vibrant company life: from team activities to global celebrations