Senior Google Ads Manager

Job not on LinkedIn

🔥 5 minutes ago

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Logo of Freelance Latin America

Freelance Latin America

51 - 200 employees

Founded 2017

📦 Logistics

📣 Marketing

✈️ Travel

Logistics • Marketing • Travel

Freelance Latin America is a staffing solution that connects businesses with top-tier, bilingual remote professionals from South America. By providing a fully managed service, they handle all aspects of hiring, including recruitment, onboarding, and payroll, offering companies cost-effective staffing solutions without compromising quality. Their services cater to various industries, enabling organizations to benefit from exceptional talent while maintaining time zone compatibility and easy communication.

📋 Description

• Plan, launch, manage, and optimize Search, Performance Max, Shopping, and Display Google Ads campaigns for lead-generation and e-commerce accounts. • Oversee monthly advertising budgets and align spending with media plans and performance targets. • Analyze and improve CPL, CPA, ROAS, conversion rates, and other campaign KPIs. • Conduct weekly conversion-tracking, campaign-performance, and lead-quality audits; troubleshoot and resolve issues. • Prepare monthly client performance reports and communicate actionable insights and improvement strategies. • Identify CRO opportunities, develop landing pages from design files, and collaborate with web developers on testing and improvements. • Identify client account growth opportunities and collaborate with account managers to strengthen client relationships. • Develop and optimize SOPs, campaign architecture, media-planning frameworks, and QA processes. • Collaborate with paid media, SEO, creative, CRO, and account-management teams. • Maintain campaign documentation, complete QA checklists, and track activities according to established workflows.

🎯 Requirements

• 7–10 years of hands-on experience managing Google Ads campaigns for service-based and e-commerce businesses, preferably within a digital marketing agency. • Proven experience managing campaigns targeting the U.S. and Canadian markets. • Advanced knowledge of Google Ads, including Search, Performance Max, Shopping, and Display campaigns. • Demonstrated ability to manage monthly advertising budgets ranging from $20,000 to $150,000+ while delivering measurable performance results. • Strong proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking implementation, and tracking verification. • Experience evaluating lead quality beyond conversion volume to measure meaningful business outcomes. • Hands-on experience building landing pages, implementing conversion tracking, and conducting conversion rate optimization (CRO) tests. • Strong understanding of CPL, CPA, ROAS, conversion rates, and funnel performance metrics. • Experience managing multiple client accounts simultaneously in an agency environment. • Ability to prepare performance reports, communicate findings, and present strategic recommendations. • Experience working with quality assurance checklists, SOPs, and structured campaign management processes. • Strong analytical thinking, attention to detail, problem-solving abilities, and organizational skills. • Excellent written and verbal communication skills in English. • Ability to work independently, manage competing priorities, and collaborate effectively with remote teams. • Google Ads certifications in Search, Display, or Measurement are preferred. • Familiarity with Microsoft Ads, DV360, Amazon DSP, or other programmatic advertising platforms is preferred. • Experience using AI-powered tools for keyword research, campaign analysis, automation, or reporting is preferred. • Consistent availability during the client-defined schedule is required. • Ability to follow client company guidelines, communication practices, and workflows. • Willingness to complete required training.

🏖️ Benefits

• Fully remote work environment for professionals based in Latin America. • Stable, long-term collaboration. • Opportunity to manage substantial advertising budgets and diverse client portfolios. • Direct involvement in shaping Google Ads strategies, campaign frameworks, and performance standards. • Collaboration with experienced professionals across paid media, SEO, CRO, and creative disciplines. • Clear scope of responsibilities and structured workflows. • Exposure to automation, AI-enhanced workflows, and modern digital marketing tools. • Supportive, collaborative, and performance-driven work culture. • Opportunity for continuous skill development and professional growth. • Meaningful autonomy and the opportunity to contribute strategic recommendations that influence business outcomes. • Set client-defined work schedule. • Training may be required. • Long-term professional collaboration.

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