Paid Media Specialist

Job not on LinkedIn

🔥 0 minutes ago

🌐 Colombia, Mexico, +2 more countries – Remote

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⏰ Full Time

🟢 Junior

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 25%

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Logo of GLOBALTALENT

GLOBALTALENT

51 - 200 employees

Founded 10+

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

GLOBALTALENT is a leading human resources and employment management service provider in China, established in 2004. The company focuses on integrating the art of recruitment with technology, providing high-standard talent solutions. GLOBALTALENT helps Fortune 500 companies and rapidly growing businesses to identify, recruit, and hire top talent, thereby winning the talent acquisition game. With over 300 client partnerships and more than 3,000 successful projects, GLOBALTALENT is renowned as a reputable recruitment agency across Asia. Known for its professional expertise, GLOBALTALENT has developed an industry-leading knowledge management and talent tracking system that combines professional skills with AI technology to streamline the talent search process. The company's expertise spans various sectors including life sciences, pharmaceuticals, technology, finance, and consumer goods.

📋 Description

• Run day-to-day ad operations on Meta, TikTok and Snapchat • Load 10–12 new video ads per week into test campaigns, working toward two or three launches per week • Adapt assets for each platform, including aspect ratios, crops, links and safe zones • Write primary text, headlines and descriptions for every launch • Track ad approvals, submit and follow up on appeals, and report platform-specific rejections • Read test results against the internal playbook and identify winners and losers • Move winning ads into scaling campaigns and adjust budgets • Retest underperforming ads with new video and copy combinations • Work with attribution events, Google Tag Manager and Google Analytics • Compare performance across platforms and flag what works where • Work directly with the founders and gradually take on more analysis and cross-platform tracking

🎯 Requirements

• Recent, hands-on experience launching ads yourself in Meta Ads Manager; a few months is enough • Solid grasp of CTR, CPC and CPA, and campaign optimization objectives • Strong organization and attention to detail when handling high volumes of assets • Self-managed and proactive, working from one daily check-in and bringing proposals • Comfortable using AI tools to work faster while forming and sharing independent conclusions • Professional English, written and spoken • Experience with TikTok Ads Manager and Snapchat Ads Manager (nice-to-have) • Experience with ad approvals and appeals in health, wellness or other regulated categories (nice-to-have) • Familiarity with Google Tag Manager, Google Analytics or ad attribution (nice-to-have) • DTC or e-commerce experience (nice-to-have)

🏖️ Benefits

• Full-time, 40 hours/week • Fully remote work • Working hours aligned with US Eastern Time

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