Senior Product Manager – B2C, Events

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🔥 11 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

✅ Product Manager

👻 Ghost score 15%

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HighLevel

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

☁️ SaaS

💰 Series A on 2021-11

Consulting • Logistics • SaaS

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Own and shape the B2C and Events product roadmap • Define capabilities for ticket tiers, promo codes, capacity, waitlists, recurring and series events, refunds, embeddable widgets, calendar sync and wallet passes • Take Events from beta to general availability by owning quality, reliability, feature completeness, adoption and revenue criteria • Lead ticketing, checkout and payments, including paid, free and RSVP events, multi-tier and multi-currency ticketing, discounts, taxes, refunds and payouts • Build organizer CRM ownership and attendee data capabilities • Own event-day operations, including check-in, QR scanning, offline resilience, guest lists, comp tickets, on-site sales and capacity enforcement • Own the attendee experience in Client Portal across web and mobile • Drive event distribution and discovery through SEO-ready pages, social and calendar syndication, embeddable listings, marketplace and promotion tools • Open the platform through APIs, webhooks and integrations • Partner with design and engineering on intuitive, accessible, mobile-friendly and fast interfaces • Conduct discovery with beta organizers and turn qualitative feedback into a prioritized backlog • Design and analyze funnel experiments and iterate based on evidence • Support registration integrity, capacity and waitlist correctness, payment reliability, fraud prevention and traffic-spike resilience • Collaborate cross-functionally to launch features, drive adoption and incorporate organizer feedback • Define success metrics and OKRs, including activation, published events, repeat-event rate, conversion, attendance, ticket volume and revenue • Deliver measurable growth in published events, activated organizers, registrations and ticket revenue

🎯 Requirements

• 7+ years of Product Management experience • Meaningful exposure to events, ticketing, marketplace, commerce or B2B2C SaaS products • Proven track record of taking a product from early stage to scaled adoption • Hands-on experience with checkout, pricing and packaging, payments, refunds, payouts and fee structure • Working knowledge of the events and ticketing category, including Eventbrite, Luma, Meetup and Cvent • Solid understanding of UI/UX principles • Familiarity with SaaS and B2C platform growth levers, including user activation, engagement loops, retention, lifecycle optimization and audience monetization • Experience building and shipping impactful features for B2C platforms or content products • Experience delivering intuitive, accessible and high-quality learning experiences • Comfort running A/B tests and structured experiments • Experience with behavioral data, funnel metrics and cohort analysis • Ability to operate with ambiguity, incomplete data and shifting priorities • Ability to collaborate with design, engineering, data, support, marketing and customer-facing teams • Bonus: experience with an events, ticketing or community platform and demonstrable impact on organizer growth, conversion and revenue

🏖️ Benefits

• Global, remote-first organization • Opportunity to learn the intricacies of scaling a B2B SaaS startup • Opportunity to develop impactful products • Well funded and profitable company • Passionate, dynamic work environment • Lean, rapid product delivery culture • Continuous and iterative improvement culture

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