Senior Product Manager – Custom Objects, CRM Data Platform

🔥 0 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

🚰 Data Engineer

👻 Ghost score 14%

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HighLevel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

☁️ SaaS

💰 Series A on 2021-11

Consulting • Logistics • SaaS

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Define the product strategy and roadmap for Custom Objects and the evolution of HighLevel's CRM data model • Build scalable capabilities for creating custom entities, fields, records, relationships, associations, and permissions • Partner closely with Engineering and Architecture on data models, schemas, APIs, scalability, data integrity, performance, and platform extensibility • Make Custom Objects a first-class citizen across Workflows, Reporting, Contacts, Companies, Opportunities, Forms, Integrations, AI, and other HighLevel products • Evolve API, webhook, import/export, and synchronization capabilities for reliable integration with external systems • Translate complex customer requirements into reusable platform primitives rather than one-off solutions • Drive the product lifecycle from customer discovery and technical design through delivery, adoption, and iteration • Define and own success metrics across adoption, usage, API consumption, platform reliability, and customer outcomes • Work deeply with engineers, understand architectural trade-offs, challenge assumptions, and jointly arrive at scalable solutions

🎯 Requirements

• 7+ years of Product Management experience, with significant experience building platform, CRM, data, developer, infrastructure, or integration products • Strong understanding of relational databases, entity-relationship modeling, schemas, metadata, and one-to-one / one-to-many / many-to-many relationships • Strong understanding of APIs, webhooks, data synchronization, integrations, imports/exports, and data mapping • Ability to reason about data integrity, scalability, performance, backward compatibility, and system-level trade-offs • Proven ability to work deeply with Engineering and Architecture on technically complex products • Strong product judgment - able to simplify sophisticated platform capabilities into experiences that are intuitive for SMB customers • Ability to operate in ambiguous problem spaces and align Product, Engineering, Design, Data, and GTM teams around a clear direction • Experience building products in CRM platforms, flexible data platforms, API or developer platforms, integration/iPaaS platforms, database, ERP, CDP, data infrastructure, or systems-of-record products is a strong plus • Hands-on familiarity with SQL, APIs, data modeling, or integration architecture is highly valuable