Senior Product Manager – Workflow Core

🔥 9 minutes ago

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HighLevel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

☁️ SaaS

💰 Series A on 2021-11

Consulting • Logistics • SaaS

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Own key parts of the Workflows product experience across activation, builder usability, execution reliability, and long-term engagement • Identify and close workflow funnel gaps from creation to execution to improve activation and adoption • Drive initiatives that accelerate time to value for users launching their first meaningful automation • Lead retention and engagement efforts to make workflows high-usage products • Simplify workflow builders, refine the UI, and reduce friction in critical paths • Improve templates, hotlinks, and suggested workflows • Analyze support tickets and user feedback to identify and resolve confusion and setup failures • Optimize existing workflows for intuitiveness, scalability, and customer alignment • Manage, track, prioritize, and execute workflow feature requests • Collaborate with CRM, Reporting, Payments, AI, and Integrations product teams • Track performance metrics, usability bottlenecks, activation, and adoption trends • Monitor industry trends in automation, integrations, and no-code/low-code platforms • Work with Product Managers and cross-functional teams to understand user pain points and deliver solutions • Leverage data and user insights to drive product success

🎯 Requirements

• 8+ years of Product Management experience, ideally in SaaS or automation platforms • Proven track record of shipping complex, user-facing features in a fast-paced environment • Proven experience owning large-scale, customer-facing product platforms • Understanding of the product development lifecycle and experience working on SaaS products • Strong analytical mindset for interpreting user behavior, identifying pain points, and optimizing workflow functionality • Ability to understand user problems, identify product friction, and balance power with simplicity • Understanding of automation tools and workflow best practices • Ability to evaluate complex software experiences and distinguish good UX from bad UX • Leadership and collaboration skills to work cross-functionally and drive initiatives • Deep understanding of workflow builders, automations, and no-code/low-code platforms • Understanding of product funnels, including activation, retention, and time to value • Experience translating UX feedback and support data into product decisions • Experience enabling product teams through triggers, actions, and integrations • Experience working with engineering on large-scale frontend and backend architecture, especially builder-like UIs • Experience running feature discovery and validation loops with beta users • Experience partnering with design to simplify complex systems and reduce cognitive load • Ability to write clear, structured PRDs and communicate roadmap tradeoffs • Experience analyzing data with tools such as Superset, Pendo, or Tableau • Experience with workflow automation tools or CRM platforms is a plus

🏖️ Benefits

• Equal Opportunity Employer • Remote-first work environment • Opportunity to learn the intricacies of scaling a B2B SaaS startup • Opportunity to develop impactful products • Well funded and profitable company • Continuous and iterative improvement culture • Lean principles enabling products to reach market in weeks rather than quarters