SEO/AEO Growth Lead

🕒 March 27

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Graphite

WebsiteLinkedInAll Job Openings

51 - 200 employees

Graphite is a growth agency, focused on SEO and content strategy, that builds scalable growth engines for companies like MasterClass, Robinhood, and Netflix.

📋 Description

• Work collaboratively on complex, large-scale, time-critical SEO/AEO projects • Forecast performance set targets, build reporting, and communicate pacing towards targets • Monitor the performance of top consumer tech companies we work with and their competitors • Analyze digital marketing campaigns and website performance, identify trends, and provide recommendations • Conduct A/B tests that optimize the overall marketing program • Craft compelling business cases for growth marketing projects, including opportunity sizing with Analytics and Finance teams • Identify, evaluate, and prioritize scalable web platforms and page-level SEO projects based on traffic and revenue growth opportunities • Coordinate with data science to perform analysis on organic traffic changes.

🎯 Requirements

• SEO + AEO + Content: 4+ years of agency or in-house experience with technical SEO, and content strategy, and/or general experience and awareness of the digital marketing space, including paid search, SEO, AEO, social, some digital marketing strategies, etc. Programmatic SEO is a huge plus! • Data Analysis: Exceptional data analysis skills (you are the go-to spreadsheet person on your team) • Paid Search: Either agency or in-house experience with PPC, SEM, paid search, and paid ads. • Product: Excellent product sense and solving challenging problems with simple, elegant product solutions • Web & App: Strong understanding of how the web and native app ecosystems work • Tools: Experience working with several data and product tools (Google Analytics, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira, etc.) • People management: Experience overseeing and managing a team of direct collaborators • Project Management: Experience in managing client deliverables promptly. Leveraging communications to ensure all strategies and deliverables will be delivered on time.

🏖️ Benefits

• Process As Needed - We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes as we do products - through iteration, measurement, and continuous improvement • Autonomy - We trust you to be excellent at what you do. We will provide as much support as needed when needed, but no more. You will have autonomy and agency to drive projects forward, and own decisions and outcomes • Flexible Work Environment - Flexible Work Environment - Everyone’s optimal work style is unique. We operate as a distributed team across the United States, Canada, Latin America, and Europe. We optimize for productivity and performance, not time spent in an office. Help us build an optimal work environment that fits you as an individual • Compensation - We want to work with the best people in the World and compensate accordingly • Vacation & Time Off - To be the best version of yourself, you need time to recharge. We offer flexible PTO. Take time when you need it • Benefits - We will ensure you have quality healthcare coverage and opportunities to further your education