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Head of CRM and Community Growth

Job not on LinkedIn

🔥 13 minutes ago

🇹🇭 Thailand – Remote

⏰ Full Time

🔴 Lead

🏆 Customer Success

Where this job comes from

Posted on GreenTomatoMedia's careers page, not through a job board

First seen by Remote Rocketship 13 minutes ago

Logo of GreenTomatoMedia

GreenTomatoMedia

51 - 200 employees

Founded 2012

🎮 Gaming

📱 Media

🛍️ eCommerce

Gaming • Media • eCommerce

GreenTomatoMedia is an energetic, global tech company that spans talent across 40 countries. It specializes in developing in-house mobile applications, focusing on mobile entertainment with apps such as party games and Solitaire Tripeaks, which have collectively gathered over 45 million downloads. The company is also renowned for its excellence in SEO, creating targeted traffic and managing YouTube channels on iGaming and finance topics. GreenTomatoMedia pushes the boundaries of digital entertainment and SEO, offering a diverse portfolio of digital business creations.

📋 Description

• Lead CRM and community growth across websites and YouTube communities • Own CRM and community growth end to end, from player experience to operator value • Manage budget and results, reporting to the Director of Media • Convert website and YouTube visitors into subscribers on owned channels • Define the value players receive from joining and returning to the community • Own CRM campaigns from offer selection and copy through segmentation, scheduling and performance analysis • Drive first-time deposits at partner casinos and help players discover relevant partners • Source competitive and exclusive offers with Sales and operators’ affiliate managers • Manage affiliate manager relationships, data sharing and player escalations • Test messaging, offers, timing and frequency to improve conversion and engagement • Identify high-value players using behaviour and activity data • Build retention and reactivation journeys, including welcome sequences and follow-ups • Oversee player support for casino disputes or withdrawal issues • Connect and report on acquisition, clicks, registrations and verified FTDs with Tech and partners • Own channel targets and budget for audience growth, reach, conversion, FTDs, revenue and churn • Ensure consent, responsible gambling and market-specific promotional compliance • Work closely with Sales, YouTube, SEO, Tech and Finance

🎯 Requirements

• Experience in CRM, VIP or loyalty on the operator side in iGaming • Solid understanding of affiliation, including CPA and revshare deals, FTDs, sub-IDs and postbacks • Strong data and KPI skills, including targets, funnels and cohorts • Hands-on CRM experience with email and messaging tools, automation, segmentation and A/B testing • Fluent English • Strong ownership and clear communication in a remote working environment • Nice to have: Community management, ideally with creators or streamers • Nice to have: Experience launching a programme or vertical from scratch, with P&L responsibility • Nice to have: Multi-market experience and a network of affiliate and VIP managers at European operators

🏖️ Benefits

• Freedom to work from wherever you perform best • Remote-first company • Outcomes over hours; flexible schedule • Autonomy and flexibility • Growth path with space, support, and responsibility to grow • Compensation linked to performance • Health insurance after successful 3-month onboarding period • Opportunities to meet teammates in person during company gatherings or visit the small office in Thailand

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