Marketing Manager – m/f/d

🕒 August 12

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HAIAR GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

🚘 Automotive

📣 Marketing

💼 Consulting

Automotive • Marketing • Consulting

<HAIAR GmbH> HAIAR GmbH is a technology company that provides a proprietary, data-driven platform (HAIAR®) to help automotive dealers, manufacturers and service providers in the DACH region acquire customers and recruit employees more effectively. The company combines large-scale web data analysis (up to 1. 5 million data points), AI/automation, web scraping and sales-psychology-driven profiling to generate qualified leads and significantly increase application rates and customer inquiries while maintaining GDPR-compliant data handling. HAIAR offers a consultative, metrics-driven service including a free 'Potenzial Check', ongoing 1:1 support and implementation to improve recruiting, marketing and regional visibility for automotive businesses.

📋 Description

• Plan, execute, and continuously improve social media campaigns on LinkedIn, Instagram, and, where appropriate, TikTok for the automotive industry • Develop and produce video content such as Reels, Shorts, and explainer videos • Appear on camera • Develop new content formats and campaigns for automotive dealership audiences • Help shape the tone of voice and brand messaging across all channels, including captions, posts, and video scripts • Work closely with the management team and Customer Success team

🎯 Requirements

• Completed degree in marketing, media, communications, business administration, or a comparable field • Initial experience in social media and content marketing—ideally with your own Reels or Shorts • A strong sense of campaigns and content formats, preferably with an eye for performance metrics • Confident using digital tools such as Canva, common video-editing apps, and MS Office • Comfortable appearing on camera and willing to experiment with new formats • Creative ideas and the willingness to implement them directly • Reliable and structured approach to work • Strong visual, video, and language skills, combined with high quality standards • Ability to work independently and drive initiatives forward

🏖️ Benefits

• Remote or hybrid work options • Minimal travel required • Freedom to choose your work environment • Fair, market-competitive compensation • 30 days of vacation plus your birthday off • Healthy lunch at the office • Freedom to choose your own technical equipment