B2B Marketing Specialist

🔥 25 minutes ago

🇭🇺 Hungary – Remote

⏳ Contract/Temporary

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

🗣️🇭🇺 Hungarian Required

Where this job comes from

Posted on Hedepy's careers page, not through a job board

First seen by Remote Rocketship 25 minutes ago

Logo of Hedepy

Hedepy

1 - 10 employees

🏥 Healthcare

🧘 Wellness

⚕️ Healthcare Insurance

Healthcare • Wellness • Healthcare Insurance

Hedepy is a company specializing in online therapy services, connecting clients with qualified therapists for personal counseling sessions. Their platform is designed to help users find the right therapist match based on therapeutic style compatibility. With a large network of therapists and a focus on effective, research-backed therapy, Hedepy provides an accessible and flexible option for mental health support. The platform accommodates various languages and offers additional services through its Hedepy+ program, which includes discounted sessions and premium wellbeing content.

📋 Description

• Own day-to-day B2B marketing for the Hungarian market • Build account-based marketing target lists with sales • Create tailored ABM materials, email segmentation and personalized outreach • Run lead-generation campaigns on LinkedIn, Meta and Google with the Performance team • Localize and publish monthly content for Hungarian HR leaders, including newsletters and LinkedIn posts • Organize webinars and the company’s presence at HR conferences such as HR Fest Budapest • Track cost per MQL and SQL, conversion rates and campaign performance • Make data-informed marketing decisions and report results • Use AI across the workflow • Take ownership of Hungarian newsletters, LinkedIn content, paid campaigns and monthly performance reporting during the first three months • Work closely with the Hungarian sales team and international B2B marketing team

🎯 Requirements

• At least 2 years of experience in B2B marketing • Hands-on experience running B2B lead generation campaigns end to end • Analytical skills; tracking MQLs, SQLs, conversion rates and cost per lead • Familiarity with GA4 and CRMs • Daily use of AI tools such as ChatGPT, Claude, Perplexity or Gemini • Native Hungarian speaker • English at B2+ level or above • Ability to own campaigns end to end and meet deadlines without daily supervision • Based in the EU • Willingness to work fully remotely on a contractor basis (self-employed / B2B contract) • Bonus: experience marketing to an HR audience • Bonus: contacts in the Hungarian HR community • Bonus: startup or scaleup experience

🏖️ Benefits

• Fully remote; work from anywhere in the EU • Fixed monthly fee plus a KPI-based bonus • Full-time cooperation (40 hours/week), ideally starting in January 2027 • 2 free therapy sessions every month on the Hedepy platform • International team of 10+ nationalities • Real scaleup impact; ownership of the Hungarian market • AI-first team focused on automation • Company-wide teambuilding once a year

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