Brand Lead

🔥 0 minutes ago

🇰🇪 Kenya – Remote

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HeyDelegate

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

💼 Consulting

🤝 B2B

🎯 Recruiter

Consulting • B2B • Recruitment

HeyDelegate is a Kenya-based virtual staffing company that connects businesses with part-time and full-time remote team members, including virtual executive assistants, bookkeepers, social media managers, CRM/data entry specialists, IT helpdesk staff, e-commerce operations support, and customer service agents. They provide managed talent with performance management, training, onboarding, and quality assurance, enabling fast hires (as little as five days) on a transparent monthly subscription model. HeyDelegate emphasizes impact by creating employment opportunities in Kenya while delivering scalable administrative and operational support for businesses.

📋 Description

• Develop and continuously strengthen HeyDelegate’s brand positioning, value proposition, messaging pillars, audience definition and competitive differentiation • Create clear, distinctive messaging communicating HeyDelegate’s talent quality, matching process, ongoing support and value as a long-term staffing partner • Develop integrated brand and marketing campaigns building awareness, credibility and trust among US-based agencies and target clients • Build and manage purposeful, insight-led content strategy across LinkedIn, email, the HeyDelegate website, case studies and other relevant channels • Review and improve website structure, messaging and overall brand experience to support positioning and lead generation • Develop proof-based case studies, service materials, presentations and other sales assets • Conduct ongoing research into clients, prospective customers, competitors and the market • Collaborate with the founder and internal team to extract insights, customer stories and subject-matter expertise and translate them into brand communications • Provide strategic direction for visual assets, photography, video and design • Execute priority marketing initiatives and coordinate with external creative partners when required • Establish brand and marketing metrics, evaluate campaign performance and improve future strategy and execution • Maintain consistent voice, positioning and presentation across marketing, sales, recruitment and client-facing materials • Perform other related brand and marketing responsibilities as reasonably required as the company grows

🎯 Requirements

• At least five years of relevant experience in brand strategy, brand management, strategic marketing, communications strategy or a closely related field • Demonstrated experience helping shape or reposition a brand, not only managing social media accounts • Strong understanding of brand positioning, audience segmentation, messaging architecture and campaign strategy • Experience translating brand strategy into content, websites, email campaigns, case studies and sales materials • Strong commercial judgment and understanding of how brand and marketing support business growth • Excellent written and verbal communication skills • Strong research, critical-thinking and storytelling abilities • Ability to work directly with a founder, organize incomplete ideas and turn them into clear strategic direction • Ability to operate independently, make sound decisions and move work forward without constant supervision • Strong attention to detail and ability to follow briefs and deadlines precisely • Proactive and highly responsive working style • Experience working with B2B service companies, staffing businesses, professional-services firms or agencies would be an advantage • Experience marketing to US-based businesses would be an advantage • Familiarity with website content, SEO, email marketing and marketing analytics is beneficial • Candidates with backgrounds in brand strategy, advertising strategy, account planning, integrated marketing or strategic communications are encouraged to apply

🏖️ Benefits

• Contract-based engagement with opportunity for the scope and level of involvement to expand as the company grows and the working relationship develops • Remote work arrangement