Performance Marketing Manager – Paid Social

🔥 0 minutes ago

🌐 Germany, Italy, +4 more countries – Remote

🇩🇪 Germany – Remote 🇮🇹 Italy – Remote 🇨🇭 Switzerland – Remote 🇮🇪 Ireland – Remote 🇬🇧 United Kingdom – Remote 🇫🇷 France – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Hilo by Aktiia

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🏥 Healthcare

🤖 Artificial Intelligence

Healthcare • Artificial Intelligence

Hilo by Aktiia is a healthcare company focused on transforming blood pressure monitoring through innovative, AI-powered technology. Established in 2018, Hilo offers cuffless solutions that provide continuous and accessible insights for both individuals and healthcare professionals. With a foundation model trained on extensive datasets, involving billions of optical signals, the company is redefining hypertension management and contributing to the field through numerous peer-reviewed publications and patents. Headquartered in Switzerland, Hilo is on a mission to improve global health outcomes related to blood pressure.

📋 Description

• Lead paid social strategy, planning and execution across the US, UK, Germany and other growth markets • Develop creative hypotheses based on customer research, market differences and performance data • Brief, test and refine ad concepts, messages, formats and landing pages with creative and product teams • Manage campaign budgets, audiences and optimisation across Meta, TikTok and other relevant platforms • Identify opportunities to improve the customer journey and conversion rate from ad click through purchase • Measure acquisition cost, revenue and return on investment, turning findings into decisions and next steps • Work with clinical, regulatory and legal colleagues to ensure advertising claims and health messaging are accurate and approved • Steer agencies and freelancers, set priorities, and ensure high-quality execution and continuous performance improvement • Report to the Head of Performance Marketing and collaborate with internal teams and external partners

🎯 Requirements

• At least 5 years of hands-on paid social experience in an international setting, including direct ownership of campaigns and budgets • Strong creative strategy skills and a track record of turning insights into ads that perform • Data-driven approach to testing, measurement, and decision-making • Experience improving conversion rates and managing campaigns against ROI goals • Deep knowledge of Meta Ads Manager and experience with other relevant social platforms • Ability to adapt messaging and execution across markets while keeping the brand consistent • Clear communication and sound judgment when working with sensitive health topics • Fluent English and German • Valid visa or work permit for the candidate’s country of residence; Hilo cannot provide visa sponsorship

🏖️ Benefits

• Competitive compensation • Equity program • Other benefits (depending on location) • Remote-first work model • Opportunity to work on a mission transforming cardiovascular health at global scale • Collaboration with a diverse, passionate and talented team • High-impact, fast-growing, venture-backed scale-up environment