Beauty and Wellness Social Media, Content Creator

🕒 May 5

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Lago

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2024

🤝 B2B

🛍️ eCommerce

📡 Telecommunications

B2B • eCommerce • Telecommunications

Lago is a recruitment service that connects digital marketing agencies and businesses with top-tier global talent from emerging markets. Since 2015, Lago has specialized in providing remote staffing solutions, offering roles such as virtual assistants, social media managers, and customer support representatives. The company aims to empower both agencies and talented professionals by facilitating rewarding job opportunities while enabling businesses to grow efficiently and cost-effectively.

📋 Description

• Work with Founder to define and refine content strategy across TikTok, Instagram, Pinterest, and any emerging channels • Own and maintain the monthly content calendar across all platforms • Ideate and pitch creative concepts weekly - staying ahead of trends, sounds, and formats that fit the brand • Be on camera regularly as a face of the brand — UGC-style, authentic, no heavy production • Use AI photography and visual tools to supplement and scale content production • Manage the full production cycle: concept, filming, editing, posting • Manage day-to-day presence across TikTok, Instagram, YouTube, Pinterest, and Facebook • Engage with the community - comments, DMs, and building real relationships with followers • Own social channel growth as a KPI — follower count, reach, and engagement are yours to move • Own social-driven revenue as a KPI — you are directly responsible for generating sales through our social channels • Drive sales through TikTok Lives, shoppable content, and platform-native commerce features (TikTok Shop, Instagram Shopping) • Track weekly and monthly benchmarks across all platforms: reach, engagement, follower growth, and social-attributed revenue • Deliver a simple performance recap to founder regularly with clear takeaways and recommendations • Connect content performance to sales data so we always know what's working and why

🎯 Requirements

• This position requires regular on-camera presence for content creation, so confidence and comfort with filming yourself are essential. • Strong interest and familiarity with beauty and wellness products • Ability to align authentically with a female-focused brand • Ability to leverage AI for content creation and editing • Excellent communication and collaboration skills • Creative mindset with ability to generate fresh content ideas • Experience with TikTok, Instagram, Pinterest, and other social platforms • Comfortable participating in photoshoots and video production • Ability to organize and manage content calendars and deliverables • Flexible, adaptable, and growth-oriented mindset

🏖️ Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance. • Growth Opportunities: As a key player in you’ll have the chance to shape your role and grow with us. • Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. • *As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.*