Senior Paid Ads Specialist

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🕒 April 1

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Lago

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2024

🤝 B2B

🛍️ eCommerce

📡 Telecommunications

B2B • eCommerce • Telecommunications

Lago is a recruitment service that connects digital marketing agencies and businesses with top-tier global talent from emerging markets. Since 2015, Lago has specialized in providing remote staffing solutions, offering roles such as virtual assistants, social media managers, and customer support representatives. The company aims to empower both agencies and talented professionals by facilitating rewarding job opportunities while enabling businesses to grow efficiently and cost-effectively.

📋 Description

• Launch and optimize Meta, YouTube, TikTok, and Amazon campaigns • Drive traffic to key sales channels of Shopify and Amazon and support brand awareness through ads • Audit listings, storefront, and PPC campaigns • Scale revenue from ~$20K/month to 6 figures/month through performance-driven strategies • Own the full digital marketing paid channels: strategy, execution, reporting • Collaborate with internal creatives to produce high-performing assets • Understand and optimize the full conversion funnel from ad click to upsell • Understand and participate in the development of cross sells, up sells, and down sales • Maximize AOV (average order value), ROAS (return on ad spend), and CAC (customer acquisition cost), and LTV values (Life Time Value) • Report weekly/monthly performance and insights • Identify performance gaps and close them with clear, confident execution

🎯 Requirements

• A strategic thinker with strong initiative—you don’t wait to be told what to do • Experienced in paid media as a growth vehicle for businesses, with a track record of taking revenue from low to high 6 figures (To be done on paid ad platforms including Amazon) • Business-minded: You understand goals, seek clarity, and build the roadmap to get there • Skilled at problem-solving and quick to take action when something’s off • Curious, driven, and constantly learning (courses, content, testing, iteration) • Familiar with OKRs or goal-driven performance frameworks • Able to wear multiple hats and apply your well-rounded experience across ecomm, paid media, and analytics • Naturally high performing: You elevate whatever you touch, even in a short stint • Preferred Qualifications • Have experience in the DIY/crafting/hobby space • Have worked directly with founders or small teams • Understand influencer/UGC pipelines and external traffic funnels

🏖️ Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance. • Growth Opportunities: As a key player in you’ll have the chance to shape your role and grow with us. • Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.