Outbound Email Copywriter

🔥 8 minutes ago

🌐 Philippines, Mexico, +2 more countries – Remote

infoinfo

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

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Logo of Hire Overseas

Hire Overseas

1 - 10 employees

Founded 2023

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Hire Overseas is a recruitment agency that specializes in connecting businesses with top-tier overseas talent. By focusing on a range of roles from technical and design fields to marketing and administrative support, Hire Overseas aims to streamline operations and boost productivity for its clients while offering significant cost savings. The company prioritizes quality by accepting less than 1% of global hires, ensuring that only exceptional candidates are placed in various remote positions.

📋 Description

• Devise and write cold email campaigns for a fast-growing B2B sales intelligence platform serving GTM teams selling into local and vertical SMB markets • Own the strategy and execution of outbound email campaigns • Research ICPs, pain points, and buying triggers across SMB verticals • Build compelling copy angles and personalized messaging • Use the in-house enrichment platform, AI tools, and web research to inform personalization • Write cold email sequences from subject line through follow-ups • Structure sequences with appropriate cadence, tone, and escalation logic • Develop and test multiple messaging angles per campaign • Manage multiple active campaigns while maintaining quality and attention to detail • A/B test subject lines, opening lines, CTAs, and sequence structures • Analyze open rates, reply rates, and positive response rates to improve copy • Identify successful campaign learnings and apply them to new sequences • Flag underperforming campaigns and propose copy improvements • Collaborate with GTM and sales teams to align messaging with campaign goals and ICP priorities • Maintain organized campaign documentation, including copy versions, test results, and performance notes

🎯 Requirements

• Substantial B2B outbound email experience with a track record of campaigns that generated real replies and meetings across a variety of SMB verticals • Ability to research an ICP, identify genuine pain points, and build effective copy angles • Knowledge of structuring cold email sequences, including cadence, tone, and escalation logic • Strong A/B testing discipline and ability to optimize based on performance data • Past campaign results showing metrics such as open rates, reply rates, or meetings booked • Comfortable working inside a proprietary enrichment or research platform and using custom prospect data for personalization • Comfortable using AI tools and web research • Excellent written English with a direct, concise, and human communication style • Experience with Clay or a similar prospect enrichment and research platform (nice to have) • Background in outbound sales or SDR work (nice to have) • Experience writing cold email for a B2B SaaS, sales intelligence, or data platform (nice to have) • Familiarity with Instantly, Smartlead, or Apollo (nice to have) • Updated resume required • Short Loom video (1 to 2 minutes) required • Must be available during US business hours

🏖️ Benefits

• Paid in USD, bi-monthly (every 15th and 30th) • Paid Time Off in accordance with company policy • Observance of Holidays per company guidelines • 100% remote setup • Access to a proprietary in-house enrichment platform with deep prospect data and customizable research variables • High-ownership copywriting role with direct impact on pipeline generation and campaign performance

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