Performance Marketing Manager

🔥 0 minutes ago

🌐 Philippines, Malaysia, +2 more countries – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

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Logo of Hire Overseas

Hire Overseas

1 - 10 employees

Founded 2023

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Hire Overseas is a recruitment agency that specializes in connecting businesses with top-tier overseas talent. By focusing on a range of roles from technical and design fields to marketing and administrative support, Hire Overseas aims to streamline operations and boost productivity for its clients while offering significant cost savings. The company prioritizes quality by accepting less than 1% of global hires, ensuring that only exceptional candidates are placed in various remote positions.

📋 Description

• Own paid media strategy and hands-on management across Meta, Google, TikTok, and Amazon ads for the Australian market • Replace the existing agency and take full ownership of paid channel performance • Diagnose gaps in retargeting coverage, funnel mix, and upper- and lower-funnel balance • Direct and implement strategic improvements • Manage a significant annual paid media budget and optimize spend efficiency • Identify creative needs and brief the in-house designer • Ensure creative assets align with platform best practices and campaign objectives • Test creative hypotheses and iterate based on performance data • Monitor campaign performance and surface actionable insights • Track ROAS, CAC, CTR, conversion rate, and revenue contribution by channel • Report performance and recommended next steps to the digital and communications team • Stay current on platform updates, algorithm changes, and emerging AI ad tools • Participate in application, recruitment, executive, client, background/reference, and offer stages

🎯 Requirements

• Proven hands-on Meta and Facebook ads experience • Experience managing paid media in-house at an e-commerce brand of similar scale and spend level (preferred over agency-only backgrounds) • Ability to own paid media strategy end to end, including diagnosing gaps, setting direction, and executing changes independently • Data-driven and growth-minded approach • Experience managing significant ad budgets with accountability for performance outcomes • Strong written and verbal English communication skills • Meaningful overlap with Australian business hours • Experience across Google, TikTok, and Amazon ads alongside Meta (nice to have) • Familiarity with emerging AI ad platforms and tools (nice to have) • Background in beauty, skincare, wellness, or consumer DTC brands (nice to have) • Experience transitioning a brand from agency-managed to in-house paid media management (nice to have) • Updated resume • Short Loom video introducing yourself and describing paid media experience, platforms managed, budget scale, and approach to diagnosing underperforming paid ads • Shortlisted candidates must complete a mini audit homework assignment • Loom video submission required to advance

🏖️ Benefits

• Paid Time Off in accordance with company policy • Observance of Holidays per company guidelines • 100% remote setup • Paid in USD, bi-monthly (every 15th and 30th)

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