Senior SEO Specialist

Job not on LinkedIn

🕒 November 19, 2025

🇨🇴 Colombia – Remote

⏳ Contract/Temporary

🟠 Senior

📈 SEO Marketing

👻 Ghost score 46%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 358 days.
• Jobs at this company usually fill in 61 days.
• No salary listed.

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Hook + Ladder Digital

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

Marketing

Hook + Ladder Digital is a digital marketing agency that helps established brands, who have proven their product/market fit, to capture or steal new market share. They tackle strategic, marketing, and operational gaps faced by organizations in positioning themselves, effectively marketing their products, and executing their strategies. The agency specializes in social media community management, paid online advertising, digital marketing, content creation, strategy, analytics, and SEO/SEM.

📋 Description

• Own Local SEO strategy and lead SEO roadmaps for multi-location restaurant accounts • Use location-level rankings, Google Business Profile data, and competitor insights to prioritize high-impact work • Optimize website architecture, location pages, on-page content, internal linking, and technical SEO • Write recommendations and implementation briefs, then perform quality assurance after changes go live • Own Google Business Profile strategy across multiple locations, including categories, descriptions, posts, reviews, and Q&A • Maintain listings consistency across platforms such as Apple Maps and Bing • Monitor performance through GA4, Google Search Console, and GBP tracking • Translate SEO metrics into actionable insights for Client Success Managers and clients • Connect SEO improvements to visibility, customer actions, and website conversions • Work in Agile sprints with Web, Content, Paid Media, and Client Success teams • Manage SEO vendors when needed • Improve SOPs, tools, and AI-powered workflows for more efficient SEO processes

🎯 Requirements

• 5+ years of SEO experience owning strategy and hands-on execution for client accounts • Strong hands-on Local SEO experience, including location pages, Google Business Profiles at scale, local listings, and citations • Technical and on-page SEO experience, including audits, crawling, indexation, schema markup, internal linking, and website performance • Regular use of GA4, Google Search Console, Ahrefs, and Screaming Frog • Experience working in WordPress and reviewing, identifying, and QAing website changes • Ability to connect SEO recommendations to business outcomes and prioritize work based on conversion impact • Comfort using AI tools and automation for keyword research, analysis, and reporting • Proactive, organized, self-directed approach with ability to manage priorities and receive feedback • Bonus: Experience with multi-location, franchise, restaurant, hospitality, or retail brands • Bonus: Familiarity with Chatmeter, Birdeye, or similar listing management platforms • Bonus: Experience implementing LocalBusiness, Restaurant, and Menu schema • Bonus: Experience building SEO reports and dashboards in Looker Studio • Bonus: Previous Agile or Scrum experience • Bonus: Experience managing SEO vendors, freelancers, or external partners • Bonus: Knowledge of Canadian and US local search markets

🏖️ Benefits

• Remote-first, flexible work culture built on trust • Flexible PTO • Unlimited sick days • Profit-sharing program • Coaching and strengths-based growth • Continuous feedback • Professional development and opportunities for future leadership • Collaborative team environment • Autonomy without micromanagement

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