Content Strategist – Instagram, Aesthetics and Healthcare

Job not on LinkedIn

🔥 0 minutes ago

🇧🇷 Brazil – Remote

💵 R$0 - R$2.5k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

🗣️🇧🇷🇵🇹 Portuguese Required

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Logo of Grupo HOF 360

Grupo HOF 360

51 - 200 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Grupo HOF 360 is an educational institution dedicated to training professionals in the field of facial harmonization. It offers a comprehensive curriculum that includes advanced techniques in aesthetic procedures as well as essential skills in marketing, sales, and management. By providing a holistic approach to education, Grupo HOF 360 prepares its students to excel in the competitive market of facial aesthetics, ensuring they are well-equipped with both technical and business skills. The institution is founded by renowned specialists in the area, aiming to create a community focused on innovation and excellence in facial harmonization.

📋 Description

• Create editorial calendars aligned with each client’s positioning, audience, and objectives • Write headlines, captions, carousels, and story sequences using natural, persuasive language suited to each professional’s tone of voice • Develop Reels scripts with hooks, narratives, and clear recording guidelines • Create designs for posts, carousels, stories, and Reels covers while adhering to each client’s visual identity • Edit Reels and stories with cuts, captions, music, and visual elements that support comprehension and retention • Turn questions, behind-the-scenes content, testimonials, and results into stories and content that are relevant to the audience • Research references, trends, and formats, adapting ideas to each professional’s context • Monitor reach, retention, shares, saves, and interactions to recommend content improvements • Participate in clients’ WhatsApp groups to request materials, answer questions, align on deliverables, track approvals, and communicate deadlines • Organize the production workflow and track the stages of creation, review, approval, and publication • Collaborate with the team and clients throughout the research, planning, copywriting, scripting, creation, editing, and results-monitoring processes

🎯 Requirements

• Hands-on experience planning and producing content for Instagram • Strong writing skills, excellent command of Portuguese, and meticulous proofreading abilities • Ability to adapt communication to the identity, audience, and objectives of different clients • Understanding of the role of Reels, stories, and carousels in building reach, relationships, and business opportunities • Ability to create visual assets and edit videos for social media • Strong organizational skills to manage requests from multiple clients and meet agreed deadlines • Autonomy to execute plans, propose ideas, and resolve requests • Strong communication skills with clients and team members, attention to detail, and a strong aesthetic sense • Open to receiving feedback and making revisions • Experience creating content for aesthetics, healthcare, or orofacial harmonization is a plus • Proficiency in Canva and CapCut is a plus • Familiarity with Manychat and comment and direct-message automations is a plus • Knowledge of keywords and Instagram search is a plus • Experience using artificial intelligence to support content production—along with critical review, fact-checking, and original writing—is a plus • University degree • Portuguese • English • Please send a link to your portfolio with examples of content you have created and edited

Apply Now

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