Copywriter, Content Strategist

Job not on LinkedIn

đŸ”„ 45 minutes ago

đŸ‡§đŸ‡· Brazil – Remote

⏳ Contract/Temporary

🟱 Junior

🟡 Mid-level

đŸ‘šđŸŒâ€đŸ’» Content Manager

đŸš«đŸ‘šâ€đŸŽ“ No degree required

đŸ‘» Ghost score 18%

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đŸ—ŁïžđŸ‡§đŸ‡·đŸ‡”đŸ‡č Portuguese Required

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Logo of Relou RH

Relou RH

1 - 10 employees

Founded 2023

đŸ‘„ HR Tech

đŸ’Œ Consulting

đŸ€ B2B

HR Tech ‱ Consulting ‱ B2B

Relou RH is a human resources services company focused on building strong teams and cultures. Led by Rebeca Louise, the firm provides strategic assessments and consulting in various HR subsystems, targeting businesses in their hiring processes across marketing, technology, engineering, and architecture. The company specializes in recruitment, selection, personnel management, strategic management, training and development, process analysis, and behavioral analysis.

📋 Description

‱ Study each client in detail, including their offer, target audience, positioning, voice and tone, and competitors ‱ Conduct weekly market and reference research to create tailored scripts ‱ Plan the organic content strategy and calendar focused on attracting and qualifying leads ‱ Write high-converting ads, including hooks, scripts, and copy, and optimize top-performing creatives ‱ Write lead-capture landing pages and VSLs, ensuring narrative alignment with campaigns ‱ Develop strategic newsletters and email marketing sequences ‱ Analyze content performance metrics weekly and implement continuous improvements ‱ Coordinate deliverables with the paid media and web development teams

🎯 Requirements

‱ At least 2 years of experience in copywriting or performance-focused social media, preferably in agencies, digital products, or product launches ‱ Portfolio required, including ads, video scripts, and at least one landing page, with performance data whenever possible ‱ Advanced knowledge of direct-response copywriting techniques, including hooks, VSLs, lead-capture and sales pages, and emails ‱ Analytical ability to research audiences, objections, pain points, and market benchmarks ‱ Ability to interpret basic marketing and paid media metrics, including CTR, CPL, reach, and retention ‱ Advanced proficiency with AI tools such as Claude and ChatGPT for research and writing, with the ability to humanize content and remove an AI-generated tone ‱ Native Portuguese speaker, with the ability to adapt content for European Portuguese ‱ Intermediate English proficiency for reading and researching references

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đŸ—ŁïžđŸ‡§đŸ‡·đŸ‡”đŸ‡č Portuguese Required