Performance Marketing Specialist

🕒 June 19

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HR Ways - Hiring Tech Talent

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

💼 Consulting

📦 Logistics

👥 HR Tech

Consulting • Logistics • HR Tech

HR Ways is a trusted technical recruitment agency specializing in hiring tech talent across various regions, including Dubai, Saudi Arabia, and India. The company focuses on providing a comprehensive range of HR outsourcing services, including recruitment, payroll, background checks, and staff augmentation. With a deep understanding of the tech industry, HR Ways partners with over 300 tech companies globally to help them build top-tier technology teams, ensuring the right fit for each organization. Their expertise and commitment to quality have made them a preferred choice for employers looking to streamline their hiring processes and boost productivity.

📋 Description

• Execute and optimize mobile app install campaigns across Meta, Google, and TikTok • Manage budgets to maximize ROAS and minimize CPI • Run A/B tests on ad copy, creatives, audiences, and deep linking • Optimize for post-install events: registrations, purchases, subscriptions, retention • Use AppsFlyer or similar MMPs to track attribution and analyze user behavior • Implement deep linking and attribution models • Monitor KPIs: CPI, CPA, retention, ARPU, LTV, ROI • Provide data-driven recommendations to improve performance • Create mobile-first ad creatives: app preview videos, playable ads, vertical formats • Analyze creative performance and iterate based on data • Test and optimize app store assets in coordination with ASO • Monitor campaigns and make real-time optimizations • Scale successful campaigns while maintaining efficiency • Implement SDK integration, conversion tracking, and event mapping • Stay current with platform updates and privacy changes

🎯 Requirements

• 2 to 4 years managing mobile app performance campaigns with proven results • Deep knowledge of Meta Ads, Google App Campaigns, and TikTok Ads • Proficiency with AppsFlyer or similar MMPs • Understanding of mobile app funnel, user acquisition, and ASO • Experience with mobile-first content creation (vertical videos, playable ads) • Familiarity with SDK integration, mobile tracking, and deep linking • Strong problem-solving skills focused on mobile metrics • Meta Blueprint or Google Ads certifications preferred • Experience with iOS and Android app marketing preferred • Knowledge of mobile privacy frameworks ATT, SKAdNetwork preferred • Understanding of ASO and mobile retention campaigns preferred • Experience with Apple Search Ads or other mobile ad platforms preferred