Digital Marketing Manager

🕒 4 days ago

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Hunt St

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Hunt St is an Australia-based recruiting firm founded by brothers Shaun and Eliot with the aim of helping small and medium-sized enterprises (SMEs) hire top offshore talent directly, avoiding the high costs associated with traditional outsourcing agencies. The company offers a unique one-time finder's fee model, enabling clients to save significantly on recruitment costs. They provide comprehensive services including job postings, candidate screenings, interviews, and legal support for compliant remote hiring. Hunt St specializes in sourcing talent from countries like the Philippines, Nepal, Indonesia, and India, offering a transparent and ethical hiring process that allows businesses to provide fairer compensation to employees while ensuring stringent security and compliance measures are met.

📋 Description

• Plan, execute, and optimise Google Ads campaigns across Search, Shopping, Display, and Performance Max with a strong focus on ROAS, CPA, and budget management. • Develop and implement technical SEO strategies, including site architecture, crawlability, indexation, structured data, page speed, and Core Web Vitals optimisation. • Conduct keyword research, competitor analysis, and content gap assessments to strengthen organic search performance. • Monitor and report on campaign performance using Google Analytics (GA4), Google Search Console, and Google Ads. • Lead the transition of digital marketing responsibilities from the external agency to an in-house function. • Identify opportunities to improve website conversion rates across landing pages and product categories. • Stay up to date with search engine algorithm updates, Google Ads platform changes, and industry best practices. • Collaborate with internal stakeholders to support broader marketing initiatives and contribute to the overall digital marketing strategy.

🎯 Requirements

• Minimum of 5 years' hands-on experience managing Google Ads campaigns and technical SEO. • Proven track record of improving ROAS, reducing CPA, and scaling paid search campaigns profitably. • Strong expertise in technical SEO, including crawl optimisation, indexation, structured data, site architecture, page speed, and Core Web Vitals. • Advanced experience with Google Analytics (GA4), Google Search Console, Google Tag Manager, and Google Ads Editor. • Strong analytical and problem-solving skills with the ability to translate data into actionable insights. • Excellent written and verbal English communication skills. • Ability to work independently and confidently manage both paid and organic search. • Highly Regarded: Experience within the Australian retail or e-commerce sector. • Experience managing Meta Ads (Facebook and Instagram). • Proficiency with SEO tools such as Ahrefs, SEMrush, or Screaming Frog. • Experience with TikTok Ads and YouTube Ads. • Experience marketing furniture, homewares, or lifestyle brands. • Familiarity with Shopify, WooCommerce, or similar e-commerce platforms. • Experience with offline conversion tracking, call tracking, Google Ads store visit measurement, or using in-store sales data to evaluate and improve advertising performance.